Trading Online Voucher Seminar:

Objective:

To give participants ideas on creating or developing an e-commerce website or digital marketing strategy by using the Trading Online Voucher to establish their online presence with the view to trading successfully online.

Content:

Getting Started

• Creating a Digital Marketing Strategy
• Who Are your Customers
• How To be Found
• Using The Voucher

E-Commerce Sites:

• Choosing the right e-commerce platform
• Legal requirements for selling online
• Online Payment Gateways - Choosing the right one
• Helpful tips for e-commerce design
• Keeping your site secure

Online Marketing:

• Content Marketing
• Social Media marketing
• Google Ads
• Facebook Advertising

Learning Outcomes:

Participants will leave the course with the practical knowledge of how best to use the trading online voucher to market their online business, creating and using e-commerce platforms for selling online and their legal obligation when doing so. Also participants will discover the advantages of online advertising for their businesses.

Participants will also receive a ‘how to guide’ which provides an overview of information covered on the day and links to further information.

Please note that it is a requirement of the Trading Online Voucher scheme that prospective applicants participate in a seminar.  Applicants for a second voucher are required to participate if they have not attended a session in the last 9 months. 

Tutor:

Fiona McGuire
Join The Dots Online