This programme is aimed to empower startups how to market their business online effectively and efficiently by embracing the latest AI tools and technologies in a SMART way.

Objectives of the programme:

• Learn what AI tools can help you achieve your business goals.
• Learn how to use ChatGPT and Google Gemini to become your marketing assistant and help craft Content Calendars, Social Media posts, Images, conduct competitor analysis and even assist with SEO on your website content.
• Learn how to use AI to create effective Google and Social Ad campaigns.
• Learn how to use AI tools to assist with your Email Marketing and create A/B test marketing campaigns.
• Learn how to use AI to create great video content for your marketing campaigns.
• Learn how to use AI technology to analyse your marketing campaigns and give you practical recommendations for improvement.

Trainer Profile

Greg Fry is an International social media and AI consultant and trainer, and the co-founder of a successful Digital Agency called Content Plan. Greg believes that to make AI work for your business – you must develop a strategic approach and ensure that keep the “human element” at the forefront of everything you do. If done well AI will help you stand out and not blend into the busy Digital landscape.

Greg's sessions are packed with passion and are high-energy affairs. You will not find a more engaging speaker in the Digital space.

Greg has worked with many top organisations including Ulster Bank, Microsoft, Fáilte Ireland, BWG Foods, Abbott Labs, Symantec, and Irish Life. He has also helped over 500 SMEs and Startups with their Digital Marketing. He has also lectured for top institutions including the Digital Marketing Institute, The UCD Professional Academy and the Digital Skills Academy.