Storytelling for Creative Businesses with Caroline Busher
Discover the power of storytelling to grow your creative business, connect with your audience, and build a sustainable brand.
As part of the Hands Across Generations project join Irish Times bestselling author and Carlow County Council Writer in Residence Caroline Busher for this engaging two-day workshop designed specifically for artists, makers, craftspeople, and creative entrepreneurs. Through interactive discussions, practical exercises, creative writing, and peer learning, participants will explore how to tell the unique story behind their work in a way that resonates with customers and communities.
Over the course of 12 hours, you will learn how to map your creative journey, identify your core values and strengths, develop a compelling business narrative, and communicate your story effectively both in person and online. The workshop also explores networking, audience engagement, and building confidence in promoting your creative practice.
Whether you are an emerging creative practitioner or an established maker looking to strengthen your brand, this course will equip you with practical tools to help you increase visibility, build meaningful connections, and support the long-term sustainability of your creative business.
What you'll learn:
- Create and communicate your creative business story
- Identify your unique selling points and brand values
- Build confidence in promoting your work
- Develop a stronger online presence
- Engage audiences and grow your creative community
- Connect and collaborate with fellow creative practitioners
Duration: 2 Days
Places are limited, so book early to secure your spot on this inspiring and practical creative development programme.
