ChatGPT For Marketing, Content, Social Media and PR

ChatGPT is transforming how businesses approach marketing, content creation, and customer engagement. This half-day workshop is suitable for business owners, managers and sole traders who want to understand ChatGPT’s practical applications, equipping them with the knowledge and skills to streamline tasks, create impactful content, and develop marketing strategies that drive results.

By the end of this programme, participants will:

• Understand ChatGPT’ s capabilities and its role in marketing, social media, and PR.

• Learn how to use ChatGPT for content planning, creation, and optimisation and PR.

• Develop the ability to craft effective prompts for achieving specific business goals.

• Gain insights into using ChatGPT alongside other tools for maximum impact.

SYLLABUS/COURSE CONTENT 

• Introduction to ChatGPT for Business o What is ChatGPT and how does it work?
• The evolution of AI and its impact on marketing, content, and PR.
• Using ChatGPT for Content Creation o Generating content ideas and outlines for blogs, social media posts, and PR materials. Crafting engaging captions and copy for social media platforms.
• Practical applications for LinkedIn: Writing bios, headlines, and posts.
• Creating SEO-friendly content: Keywords, meta descriptions, and article optimisation. How to use AI for copy writing without penalties from search engines like Google.

Outcome: Participants will leave with a practical understanding of how to create effective and aligned content using ChatGPT.