Google AI Mode: How to get your business found

Google has introduced the biggest change to search in over 20 years. They have added AI mode which is the future of Google search and it impacts how businesses get found.

This course will explain to you

• What is AI mode
• Why it is the future of Google search
• How do businesses get found in the results?
• Step by step plan for getting your business found in AI mode

Who is this course suitable for?

• Start-ups or established business owners who want to understand how the main elements of digital marketing fit together and which they should prioritise.
• Anyone who works in a marketing department and is tasked with delivering the digital marketing / social media marketing.
• This programme is not for digital marketing trainers/consultants or website designers.

What we will cover

• What is Google AI mode & why this is the future for Google search
• You still want to get found in the normal Google (using your Google profile & web pages)
• There are 2 ways to get found in Google AI Mode

1. AI mode answer
2. AI mode – references

Understand the 3 big types of web pages on your site and what you should optimise each for

• Product / services page
• About us (experience and expertise
• Blog pages

Action Plan: what to do to get found in the 2 ways

1. AI mode – get included in the answer
2. AI Mode – reference links

What you do for traditional SEO also helps in AI search

• But you also need to focus on extra factors

Note: This course is constantly being updated and participants will be shown the very latest tools and tactics.

Course Methodology:

This is a 3-hour LIVE online course delivered over Zoom which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd.