How to get more website enquiries and sales using AI tools

If you have a website you will want it to generate lots of enquiries and sales. This course will explain to you

• Why your website is in a very competitive environment and only a small % of visitors enquire or purchase
• A step-by-step methodology for getting more visitors to engage with your site and then converting those people into enquiries and sales
• We will cover all the main tactics that are proven to be effective and should be employed on your website.
• How AI tools such as Chat GPT and Gemini can help you with the majority of these tactics.

Who is this course suitable for?

• Anyone who has or is thinking about getting a website
• Start-ups or established business owners who want to understand how to get more enquiries and sales from their site.
• Anyone who works in a marketing department and is tasked with delivering the digital marketing / social media marketing.
• This programme is not for digital marketing trainers/consultants or website designers.

What we will cover

• A marketing framework that you should follow
• Middle of the funnel: Increase engagement
• Don’t immediately scare or frustrate
• Immediately resonate
• Build credibility & Trust
• Encourage Browsing
• Research how you compare with competitors and continually refine your site
• Measure whether people are engaging or not
• Bottom of the funnel: Tactics to increase conversions
• Entice visitors to purchase or enquire
• Reassure them that they are making a good decision
• Encourage Action right now
• Try to convert the 97% again in the future
• Research and refine

Note: This course is constantly being updated and participants will be shown the very latest tools and tactics.

Course Methodology:

This is a 3-hour LIVE online course delivered over Zoom which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd