How to use LinkedIn for Marketing (Beginners)

Would you like to learn how to use LinkedIn for marketing? This course provides an in-depth explanation of LinkedIn, how it compares to other social networks and its role as a professional networking site. It covers essential elements such as optimizing your profile, expanding your network, using search functions, engaging with your feed and effective posting strategies. Additionally, the course delves into the use of groups and creating impactful company pages.

You will learn a marketing framework specific to LinkedIn, including personal profile optimization, network growth techniques, brand awareness strategies, and lead generation methods.

Who this is beginner level course suitable for

• Any business owner or marketing manager who wants to learn how to use LinkedIn to market their business
• This programme is not for digital marketing trainers/consultants or website designers

What we will cover:

• 1. What LinkedIn Is .. And What it isn’t
• Review the key areas of LinkedIn
• Your profile Your network and how to connect
• Search – how to find people, posts, companies
• Your Feed
• How to post
• Groups
• Jobs
• Company pages

3. A Marketing framework for LinkedIn

• How to optimise your personal profile
• Strategies to increase your network size
• How to increase awareness of your brand
• How To generate leads

Please note: We keep our courses up to date, so content may be change.

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd.