E-Commerce

Programme overview: This programme is a practical introduction to Ecommerce aimed at:

• Small businesses who have little or no experience of Ecommerce but      are involved in retail and looking at whether they should branch into      online sales
• Businesses that have already taken their first steps in Ecommerce      but would like to develop and improve the efficiency of their online      operation
• Entrepreneurs who have developed a business concept which they feel      can be marketed and sold online

Detailed workshop content

• Basics of Ecommerce
• De-mystifying payment gateways – PayPal, Realex or other?
• Options available for website build -open source self-hosted      solution, Saas Hosted options?
• Your Products: Understanding your catalogue and arranging it for      Ecommerce
• Getting your products to your customers: Logistics and Delivery
• Other Channels: Marketplace Alternatives and Options (Ebay, Amazon,      Google Shopping)
• SEO, SEM and the basics of digital marketing
• Design, Navigation, layout, user experience, how these affect      conversion rate optimisation
• Conversion rates and traffic requirements: How to estimate sales      and revenue
• Currencies, Language and other considerations
• Writing a specification or project description
• Budgeting considerations: Development costs and ongoing costs.
• EU Data Privacy lays, Terms & Conditions, EU Cookies Directive
• Beyond the website: Customer Service, Support, Logistics etc

The 1-day workshop will be supported by a follow-up one-to-one session with the trainer to provide a hands-on introduction to Ecommerce (date for the one-to-one session will be confirmed directly with participants). At the end of the workshop, time will be allocated to allow attendees to begin a project description/specification which will form the basis of the one-to-one session.