Pricing Guidance Workshop for Start-Ups & SME's - 2nd March

The Studio, dlr LexIcon, Dún Laoghaire
8.00am-10.00pm (Registration 7.30am)
Enterprise Week

Increase your knowledge of Pricing for Start-Ups and SME's at this morning workshop.

This event is no longer available


Warren Buffet is quoted as once saying "The single most important decision in evaluating a business is pricing power". Pricing is at the heart of every business, and given its massive influence on the future success of a business, it warrants immediate attention at early sales stage.

It is often overlooked and undervalued in many businesses, both start-up and mature, leading to slim or no margins, missed sales targets and in quite a number of cases business failure. This is really not all that surprising as pricing as a topic is very complicated and not intuitive, and is often said to be more of an art than a science. In this workshop the attendee will really increase their knowledge of this critical area.


Workshop content:

  • Understanding the value of your product or service
  • Finding the right pricing strategy to support your targets
  • Learning how to build a pricing model that supports revenue growth
  • Getting your own personal pricing guidance
  • Freemium - is it for me or not?
  • Discovering the latest cutting edge pricing trends
  • Learning the process to find the correct pricing points for your target segments​


This workshop is being delivered by Sagy Gulianka & Matt Johnston:

Sagy Matt JohnstonSagy is an internationally recognised pricing specialist with 24 years of multi-sector Pricing experience. Today, Sagy is considered to be Israel’s leading pricing expert, and is the go-to pricing guru for the High-Tech community.

Customers include Amdocs, Checkpoint, Orange, etc. As a long-serving mentor at Microsoft’s accelerator, Junction, Nielsen, etc., Sagy has extensive experience helping start-ups implement correct pricing for launch and while scaling to achieve the best chance of success. Moreover, he has assisted hundreds of companies, with a strong focus on Hi-Tech, with their pricing challenges.

Matt is a results-driven commercial marketing professional possessing over 20 years Pricing, Product and Segmentation experience with Tier 1 brands in Europe, North America, the MENA region and Southeast Asia.

Combined, with the benefit of over 45 years extensive Pricing experience, no pricing problem is too large or complex.

Monday 2nd March / 8:00am (Registration & Networking 7:30am) - 10:00am / The Studio, dlr LexIcon, Dún Laoghaire / €10