Food Academy Start Programme

The Food Academy Start Programme

Food Academy Start logo

The Food Academy Start Programme is designed for people who are looking to develop and grow small-scale food and drink production businesses. The programme is delivered through workshop style training and one-to-one mentoring sessions and is supported by SuperValu. It is aimed at those in the early stages of developing their food or drink business. Selection criteria will apply.

Programme Content

The programme consists of four workshops covering 6 modules

Workshop One (Module One and Two)

Module One – The Market and Market Analysis

  • Overview of the Irish Market
  • Routes to Market
  • SWOT Analysis of your Business 

Module Two – The Consumer

  • Consumer Lifestyle Trends
  • Interpreting Trends & Data
  • Gap Analysis
  • Supervised Visit to a local Supervalu store 

Workshop Two (Module Five)

Module Five - Pricing

  • Introduction to Finance
  • Margin Calculation
  • Promotional Pricing
  • Raising Funds
  • Business Plans for Food Companies 

Workshop Three: Delivered by Bord Bia (Module Three)

Module Three – The Proposition

  • Market Mapping
  • Positioning
  • Unique Selling Points (USP’s)
  • USP Development

This workshop is run together with other counties at a national venue 

Workshop Three (Module Six and Module Four)

Module Six - Marketing

  • Marketing Plan
  • Preparing for the Retailer Pitch
  • Guest Speaker – Established Food Company

Module Four – The Product

  • Product Launch Checklist
  • Packaging & Sourcing
  • Food Labelling & The Law
  • Food Production & HACCP 

Workshop Four Supervalu Presentations and Moving On

This is the presentation to Supervalu which the participants will have worked towards during the programme.

  • Final preparations for the participants presentations
  • Introduction of the Supervalu panel
  • Presentation from Supervalu to the participants
  • Individual presentations from the participants to the Supervalu panel
  • Feedback from the panel to each participant 

Moving on

This additional module prepares participants for the next steps in their journey and focusses on marketing, sales and raising brand awareness.

Each participant will receive two mentor sessions as part of the programme which will focus on individual producer needs with customised advice provided.

** Workshop content may vary slightly from that contained above.

In this short video, you will hear from Irish food producers who have completed the Food Academy programme and how it has already helped them to grow their business: Watch here

Food Academy next programme: 

Closing Date for Applications1st May 2020
Screening18th June 2020
Workshop 1Week beginning 7th September 2020
Workshop 2Week beginning 5th October 2020
Workshop 3Week beginning 2nd November 2020 
Workshop 4Week beginning 30th November 2020
PitchingWeek Beginning 8th February 2021
Trial Go Live3rd May 2021

The cost to take part on the programme is €200 (inclusive of all course material, training & mentoring)

Download application form here

Contact Mariea Mullally for information on next programme dates and an application form:

Phone: 01 204 7083

Local Enterprise Office Dún Laoghaire-Rathdown, Marine Road, Dún Laoghaire, Co.Dublin