Food Starter Programme

Food Starter Programme

Food Starter

Dates for next programme to be announced.

Usual charge for a Food Starter programme is €100

Please note due Covid-19 all food starter programmes are now online  been postponed

Food Starter

This ‘Food Starter programme’ is a short programme (provide online0 designed to help those with a food idea, or those at a very early stage of starting up a food business (typically the first 24 months). The objective is to provide the participants with a base knowledge of what is involved in setting up a food business. The content is designed to provide you with information which will allow you to avoid the pit falls normally associated with this journey. (The programme content assumes you have the required business knowledge to run your enterprise e.g. you must already understand the basics of setting up a business, tax compliance rules, creating a business plan etc.) While certain aspects of the programme are relevant to those setting up cafes/restaurants, the core programme content is designed for those producing food to be sold through third parties i.e. food producers.

For those considering applying for the Food Academy Programme in the future, this programme will provide an excellent opportunity to boost your chances of securing a place.

Sessions Content

  • Individual participant introductions
  • Feedback and discussions based on your product idea
  • Understanding the Irish food sector
  • Understanding what is artisan food production
  • Identifying what are the pit falls associated with starting your own food business
  • Minimum requirements e.g. food safety, labelling requirements, insurance, etc.
  • How much money might a food start up business cost
  • Understanding the critical role of packaging and branding
  • Researching your idea
  • How to build your pricing model
  • Distribution options
  • Understanding the role of the various agencies e.g. Bord Bia, LEO etc.
  • How to manage the brand design process
  • Deciding on your route to market
  • Direct selling e.g. online, farmers market, etc.
  • Retail channels
  • Foodservice channels
  • Succeeding with store managers and trade buyers
  • Attending consumer shows and trade fairs
  • Packaging review
  • Identifying next steps; Are you looking to Start Your Own Food Business but are unsure of how and where to begin?

The Trainers

This programme is run by James Burke & Associates who have a wealth of industry experience in both the retail and food service sectors.