Online Marketing & Social Media

Build an Online Marketing & Social Media Strategy for your Business.

Are you looking to grow your business' online presence but are unsure of how best to do it?

Local Enterprise Office Dún Laoghaire-Rathdown has developed an 8 week evening programme for you and your business. Under the guidance of specialist experienced online marketing practitioners and trainers, you will learn how to devise and execute a customised and integrated web marketing strategy for your business.

All course content has been carefully chosen to support any new or established product or service-led business.
Class sizes are limited to 15 people to maximise learning outcomes for participants. 


Session 1

How digital marketing and social media can grow your business

Session 2

Introduction to Facebook for Business

  • Introduction to key Facebook terminology and ‘netiquette’.
  • Setting up Facebook business pages
  • Strategies for increasing the Likes to your business page.
  • How to use your personal profile to promote your business in a way that is compatible with Facebook netiquette.
  • Learn how to use Facebook to build your brand visibility.
  • Introduction to Facebook paid ads.
  • Introduction to Instragram.

Session 3

Introduction to Twitter for Business

  • Introduction to key Twitter terminology and ‘netiquette’.
  • Setting up or improving your Twitter account.
  • How to write an effective Tweet and how to use hash tags.
  • How to create a significant group of relevant followers.
  • Linking your Twitter feed with other social media to cross post.
  • Introduction to Twitter paid ads.

Session 4

Introduction to Linkedin for Business

  • Introduction to key Linkedin terminology and ‘netiquette’
  • Setting up or improving your Linkedin profile.
  • Using your Linkedin Profile to complement the marketing of your business.
  • Creating your Business Page on Linkedin.
  • Using groups on Linkedin to advance their business goals.
  • Introduction to Linkedin paid ads.

Session 5

Introduction to Search Engine Optimisation

  • Introduction to key Google search terminology and Google Analytics.
  • How to improve organic search engine ranking.
  • How to maximise the conversion of visitors to customers.
  • How to maintain search engine visibility over time.

Session 6

Introduction to Google AdWords

  • How to set-up AdWords campaigns that are cost effective by focussing on niches.
  • How to control your AdWords budget.
  • Improve your results by choosing the right keywords in good niches.
  • Bid on keywords in the AdWords auction.
  • How to write copy for AdWords that maximises the click through rate.

Session 7

Introduction to Email Marketing

  • Introduction to key email marketing terminology and ‘netiquette’.
  • Advantages and use cases for email marketing.
  • Setting up and using cost effective industry standard email marketing tools such as MailChimp.
  • How to grow your email subscriber list.
  • The law, data protection and do’s and don’ts of email marketing.

Session 8

Bringing it all together in an integrated online strategy for your business

This workshop will focus on providing participants with a recap on the key learnings from the programme, mapping the platforms to the goals of their business and creating an action plan in order to continue the momentum after the programme.

Delivery Methodology* Please note that changes to the running order of these sessions may be made.

This programme will include a combination of short presentations integrated with group work and individual tasks online with a strong emphasis on practical application throughout. Participants will get the opportunity to practice their skills during the programme in a way that will allow you to immediately apply the topics covered in your businesses. This will be supported by relevant printed materials that participants will receive.

Please note, as this is a practical workshop, participants are required to bring their own laptop (that can connect to WiFi).

Book Your Place & Get Your Business Started...

The Programme Fee is €150 per person and is payable prior to course commencement.


Please click here to see a full list of up-coming programmes.

If you do not see an Online Marketing & Social Media course listed, please contact us on (01) 204 7083 or contact@leo.dlrcoco.ie to find out when the next programme is due to commence.

 

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