Venue:
Nutrgrove Enterprise Park, Nutgrove Way, Rathfarnham, Dublin 14
Social Media can be a daunting undertaking for many businesses and can take up a lot of time. This course will focus on creating and posting content fast, hitting your targets and driving conversions.
This event is no longer available
Build an Online Marketing & Social Media Strategy for your Business.
Are you looking to grow your business' online presence but are unsure of how best to do it?
Local Enterprise Office Dún Laoghaire-Rathdown has developed a 5 week evening programme for you and your business. Under the guidance of specialist experienced online marketing practitioners and trainers, you will learn how to devise and execute a customised and integrated web marketing strategy for your business.
All course content has been carefully chosen to support any new or established product or service-led business.
Class sizes are limited to 15 people to ensure maximised learning outcomes for participants. If you are unable to attend one or more of the 5 sessions, let us know and we can arrange for those course notes to be emailed to you.
This course runs from 6.30pm-9.30pm on five consecutive Monday evenings (5th November - 3rd December 2018)
The venue is Nutgrove Enterprise Park, Nutgrove Way, Rathfarnham, Dublin 14
Session 1 | Monday, 5th November | What social media platforms should I use for my business? - Narrowing down your choices
- Start by defining your goals
- Determine what channels your audience is already using
- Examine the type of content you typically / would like to create
- Pair your goals, audience, and content with the right platform
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Session 2 | Monday, 12th November | What to post and when to post it - Content trends for 2018/19
- Analyse your follower behaviour; when are they on social media?
- How to create great content
- How to create a great social media post
- Blogging overview; how to write for the web
- How to convert a blog post in to traffic and sales
- Tips on what to write
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Session 3 | Monday, 19th November | Getting the most from your smart phone/tablet - Smartphone photography
- Top tips on how to get the most from the camera on your phone
- Apps to help you on your way
- Smartphone video; how to create a video on your smartphone
- How to tell a story with video
- Live streaming; how to prepare for it, set up and go live
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Session 4 | Monday, 26th November | Advertising and paid promotions - How to use the Facebook / Instagram advertising platform
- Twitter advertising - how to make the most of it
- LinkedIn advertising - how to access those professionals
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Session 5 | Monday, 3rd December | Insights and Analytics - Facebook and Instagram insights, Twitter analytics
- How to use insights to determine what to do next
- How to schedule content with third party apps
- Metrics that matter
- Other relevant platform analytics to be determined by the participants on the day
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* Please note that changes to the running order of these sessions may be made.
Delivery Methodology
The delivery style will be interactive with the participants backed up by a Power Point presentation, live demonstrations and learning by doing. Participants will be encouraged to collaborate and share learnings and outcomes between sessions through a dedicated social media group.
Please note, this interactive and fun training course will cover all the bases and participants are asked to bring their laptops and smart phones. Full training notes will be available to download.
About your Facilitator
Entrepreneur Academy Trainer Michael Keogh will create a safe yet challenging, interactive learning environment where learners will be encouraged to get involved and participate to their level of comfort. Topics will be presented in a realistic and practical manner making it easier for them to understand the value of Social Media and how to use it wisely for their business.
Book Your Place & Get Your Business Started...
The Course Fee is €90 per person and is payable prior to course commencement.
To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page.
If you need any assistance, please contact (01) 204 7083 or contact@leo.dlrcoco.ie
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