Category:
Management Development
Want to develop an Online Marketing and Social Media strategy? Book a place on our eight week course. Starts Tuesday October 24th.
This event is no longer available
Build an Online Marketing & Social Media Strategy for your Business.
Are you looking to grow your business' online presence but are unsure of how best to do it?
Local Enterprise Office Dún Laoghaire-Rathdown has developed an eight week evening programme for you and your business. Under the guidance of specialist experienced online marketing practitioners and trainers, you will learn how to devise and execute a customised and integrated web marketing strategy for your business. All course content has been carefully chosen to support any new or established product or service-led business. Class sizes are limited to 15 people to ensure maximised learning outcomes for participants. If you are unable to attend one or more of the eight sessions, let us know and we can arrange for those course notes to be emailed to you.
This course runs from 6.30pm-9.30pm on eight Tuesday evenings (24th October– 12th December 2023).
The course will be fully online via Zoom.
Session 1 | Tuesday 24th October | Introduction: adapting to the digital worldAn introduction to the concepts of digital presence, digital marketing channels & websites, content, organic vs. paid, Customer Experience, suppliers’ selection & management, prioritizing & planning. |
Session 2 | Tuesday 31st October | LinkedIn - What is LinkedIn and why it is important
- Understanding all the different ways we can use LinkedIn
- How to build an effective profile & company page – including live demos & hands-on activities
- How to use LinkedIn to grow your network & business and build your brand (networking, business development, sales)
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Session 3 | Tuesday 7th November | WebsiteThis is a comprehensive session encompassing all elements of website planning designing, building, launching, monitoring and improving. Learn the principles of an effective website, the different platforms available, how to plan a website, preparing a brief, working with your supplier, monitoring performance to keep improving (Google Analytics & other data sources). The session includes hands-on activities, reviews for volunteering participants websites and receiving a website building/improving template. |
Session 4 | Tuesday 14th November | SEO & Content - What does SEO mean?
- The four main parts of SEO to consider
- The latest changes to the Google algorithm & what is deemed as 'good content'
- How to create "Google friendly" content
- How to use the Google algorithm to grow your brand & sales
- How to find your Keywords
- Paid advertising
- What is Google My Business & why is it important?
The session includes hands-on activities and reviews of volunteering participants SEO & digital presence. |
Session 5 | Tuesday 21st November | Google Ads & Display- An introduction to paid digital marketing & the various channels
- What are the advantages of an SME when it comes to marketing?
- What is ROI and KPIs?
- The "How many customers do you need?" Model
- Why business start with Google Ads
- The difference betweens Google Ads & Google Display
- How to build & manage campaigns (including hands-on experience in creating the wording to an ad, and live demo on participants website)
- How to track & measure in order to improve
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Session 6 | Tuesday 28th November | Social Media MarketingThe main channels Facebook & Instagram; - Why it’s important
- How to choose your platform
- Opening a Facebook business page
- The difference between organic post, sponsored post & an ad and when to use each
- Increasing engagement
- Setting up a campaign, the various settings & KPIs involved
- The creative (text, photo / video) and its importance
- How to track, measure & improve.
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Session 7 | Tuesday 5th December | CRM, Retention, Customer Experience (CX), Email Marketing, Digital tools & Data This is a comprehensive session encompassing all elements of CRM, retention and email marketing from a customer-centric and customer experience point of view, in order to increase customer satisfaction and increase the volume of loyal customers. - What is the difference between acquisition & retention
- Why is retention important
- What is customer’s Life Time Value
- Ways to retain customers & increase LTV
- How to use emails effectively (design, plan, platforms, schedule, call to action, etc.)
- How to track, measure & improve the end-to-end CX (surveys, NPS – Net Promoter Score, and more)
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Session 8 | Tuesday 12th December | Digital Tools & Data, Other & Emerging Social Media Platforms and Course Summary The importance of digital tools and good data in running & growing a business, what is No-Code and how to use the leading tools for emails, calendar, databases, mobile & web apps, finance, payments, and customer service to advance the business (including hands-on activities using the tools).
Twitter, YouTube, Pinterest, WhatsApp, Snapchat, Tik Tok – introduce, which to use, how to use, and course summary with all main takeaways. |
* Please note that changes to the running order of these sessions may be made.
Optional: You may wish to opt in for a free 1-1 mentoring session (1 hour) with our training providers Hidai & Orli from Degani Consultants Limited to be utilised throughout the duration of the course (up to a week after its finished). These sessions allow participants to share challenges, ask questions, and discuss matters confidentially. They also allow us to get to know the participants better, to understand their needs and to ensure they put the course material to use in their own business. All the participants who utilised this opportunity saw huge benefits both personally & professionally.
Delivery Methodology
This programme will include a combination of short presentations integrated with group work and individual tasks online with a strong emphasis on practical application throughout. Participants will get the opportunity to practice their skills during the programme in a way that will allow you to immediately apply the topics covered in your businesses. This will be supported by relevant printed materials that participants will receive.
Please note, as this is an online workshop, participants are required to have their own laptop (that can connect to WiFi).
About your Facilitators
Orli & Hidai Degani, of O.H Degani Consultants Ltd., are experts in helping people & small businesses set and achieve their goals.
Together they offer different viewpoints and ways of explaining concepts in an open, friendly & fun environment.
Orli Hidai
Book Your Place & Get Your Business Started...
The Course Fee is €150 per person and is payable prior to course commencement. To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie
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