8 Week Start Your Own Business Course 10th April 2024

Online / In Person (Nutgrove Business Park)
6.30pm - 9.30pm
Start Your Own Business

Looking to Start Your Own Business but unsure of where to begin? Book a place on our 8 week course. Starts Wednesday 10th April 2024.

This event is no longer available

Start Your Own Business in 2024

Are you looking to Start Your Own Business but are unsure of how and where to begin?


We've developed an 8-Week evening programme for you. Under the guidance of a specialist training company, you will learn how to research your business idea, assess its commercial viability, pick an appropriate business structure, identify sources of funding and explore effective sales and marketing strategies. All course content has been carefully chosen to support any new product or service-led business. Class sizes are limited to 15 people to maximise learning outcomes for participants. 

The course is limited to individuals who are based or whose business is/will be based in the Dún Laoghaire-Rathdown area.


This course runs from Wednesday 10th April to Wednesday 29th May 2024.  The course will take place primarily online. The first and last sessions will take place in-person.


The in-person sessions will take place in Nutgrove Enterprise Park. Full address: Nutgrove Enterprise Park, Nutgrove Way, Rathfarnham, Dublin 14, D14 A8P7  


Session  1      

Wednesday 10th April

Introduction to Starting Your Own Business, Self-Employment & Refining Your Idea

  • Entrepreneurship: what is it?
  • Personal skills analysis
  • Steps to starting a business
  • Reasons for success and failure
  • The importance of failure as part of the process
  • How to generate and develop an idea
  • How to make an idea better
  • Introduction to the Lean Model Canvas
  • Networks of support and advice for start-ups
  • Demand and Margin: business fundamentals
  • Choosing the correct business model for your start-up business
  • Starting with the end in mind: what are you trying to achieve?

Session 2 

Wednesday 17th April

Legal Issues for Start-Ups

  • The difference between sole trader, partnership and limited companies, including case studies of each
  • Employment law: an introduction
  • Contracts
  • Insurance
  • Registering a business name
  • Tax requirements and recent tax changes
  • VAT (Covered also in financial sessions)
  • PAYE
  • PRSI
  • Patents, trademarks and copyright
  • GDPR
  • Opening a business bank account
  • Bank reconciliation
  • New online offerings

Session 3

Wednesday 24th April

Market Research Using Online & Offline Tools

  • Most start-ups fail because of the lack of market research – how to avoid this
  • What to research
  • Understanding what questions you need answered
  • Online and offline tools available to help with research
  • The importance of networking
  • Market research methods (inc. new online methods)
  • Primary and secondary research
  • Price in the context of marketing: how to research and set correct prices
  • Competitors’ pricing.
  • Researching: promotion
  • Researching: place/location
  • Impact of Brexit/diversification due to COVID market instability

Session 4

Wednesday 1st May

Marketing For The Small Business inc. Technology for Start-Ups

  • Introduction to marketing
  • The traditional 4 P’s: the practical approach to marketing
  • New trends for 2024 and beyond
  • Market environment
  • Product/Service comparison
  • Identifying and meeting customer needs
  • Marketing online
  • Promotions for start-ups
  • Developing your brand essence and message
  • Communication channels for start-ups
  • Creating a marketing plan
  • PR and its importance
  • Creativity & marketing
  • Online marketing creation tools
  • How cloud computing has changed how we do business
  • Selling online: retail trends.
  • Introduction to social media for business – LinkedIn, X (formerly Twitter), Facebook, Instagram, trends and advertising online
  • Social media planning (marketing)
  • Creating a website and trading online
  • Business planning: online tools
  • E- Commerce: selling your product or service online
  • Taking payments online

Session 5

Wednesday 8th May

Finance 1: Book-Keeping and Taxation

  • What costs will you have in your start-up?
  • Introduction to small business finance
  • Basic Bookkeeping
  • Books of Prime Entry
  • VAT
  • Online registration with Revenue/ROS
  • Accounting options
  • Introduction to online accounts: various options
  • Taking payments online
  • Income tax
  • Corporation tax

Session 6

Wednesday 15th May

Finance 2: Cashflow, Pricing & Sources of Funding

  • Cashflow: how to do a cashflow forecast
  • Drawings and personal budgeting
  • Business costs
  • Profit and Loss
  • Basic financial ratios
  • Balance sheet & credit control
  • Pricing
  • Break Even analysis
  • Sources of funding and the various supports available: Microfinance, seed capital, priming grants, feasibility studies, Trading Online Voucher, peer lending, etc

Session 7

Wednesday 22nd May 

Sales & Negotiation

  • How to sell AND what to sell
  • What is involved in the sales process
  • Building on market research to identify a list of sales targets
  • Identifying the right channels
  • Developing a sales plan
  • Selling & approach
  • Developing a great pitch
  • Strategic networking
  • Negotiation: the process
  • Introduction to customer service and aftercare
  • Introduction to exporting: developing new markets overseas

Session 8

Wednesday 29th May

Preparing a Business Plan

  • The importance and practical use of a Business Plan to the start-up business
  • Main elements of a Business Plan
  • Expanding the Lean Model Canvas
  • Setting goals and objectives
  • Reviewing sample business plans
  • Practicing your pitch
  • Tips for an excellent Business Plan
  • Using online tools to help generate a Business Plan
  • The Entrepreneurs Academy Business Planning workbook

Some elements of market research, marketing finance and online activity to get your start-up up and running are included in this session.

* Please note that changes to the running order of these sessions may be made.

The training company running this course is The Entrepreneurs Academy


'Start Your Own Business' Course - How it is Delivered

This course features group work, individual tasks, presentations, Q&A and exercises. The priority is to equip participants with knowledge and skills which they can implement into their new businesses.


Book Your Place & Get Your Business Started...

The Course Fee is €150 per person and is payable prior to course commencement. To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie