8 Week Start Your Own Business Course: Starts Monday 8th Feb 2021

6.30pm - 9.30pm
Start Your Own Business

Looking to Start Your Own Business but unsure of where to begin? Book a place on our 8 week course. Starts Monday, February 8th 2021.

This event is no longer available

Get Your Business Up & Running in 2021

Are you looking to Start Your Own Business but are unsure of how and where to begin?

We've developed an 8 week evening programme for you. Under the guidance of a specialist training company, you will learn how to research your business idea, assess its commercial viability, pick an appropriate business structure, identify sources of funding and explore effective sales and marketing strategies. All course content has been carefully chosen to support any new product or service-led business. Class sizes are limited to 15 people to maximise learning outcomes for participants. The course is limited to individuals who are based or whose business is/will be based in the Dún Laoghaire-Rathdown area.

This course runs from Monday 8th February to Monday 29th March 2021. The course will take place online.

Session  1

Monday  8th February

Programme Introduction & Entrepreneurship

To provide a comprehensive and thorough introduction to the programme as a platform for quality delivery and active participation. The introductory workshop is designed to help individuals who are considering starting their own business and those who may be unsure about their idea.

The focus initially will be on developing frameworks to guide the creative thinking process. The workshop will encourage participants to take an entrepreneurial approach to creative thinking and will provide them with the tools to assess the feasibility of new ideas.

Sessions 2 & 3

Monday, 15th February


Monday, 22nd February


Preparing a Business Plan & Legal Issues for Start Ups

Introducing participants to some basic business concepts in order to commence the business planning

Presenting an investor ready business plan and pitching will be inbuilt into the module.

Understanding the options available for the most effective legal structure for your business.

Understand your legal obligations to employees – employment law

Understand Insurance and Tax implications for a small business (including VAT, PRSI, PAYE)

Develop an understanding of the importance of GDPR Policy within the workplace and with staff awareness

Sessions 4 & 5










Monday, 1st March


Monday, 8th March


Marketing for Small Business

Introduction to Marketing Methods and tools

Learn to assess Market opportunities – will your product or service sell?

Creating a Value Proposition

Identifying target markets and segments

Cost effective marketing on a shoestring

Action Plans for implementation

How to use social media to engage with your customers

Achieving Excellence in Sales

The Selling Process – how and what am I selling

Developing a selling approach

Identifying potential customer – ‘Drawing up a list of suspects’ / Prospecting

Minimising time-wasting sales activity

Developing your Elevator Pitch

Closing effectively

Analysis of cost-efficient tools to forecast and plan for future sales

Sessions 6, 7 & 8







Monday, 15th March


Monday, 22nd March


Monday, 29th March

Introduction to Finance & Taxation and Funding Sources

Fixed and variable overheads

Pricing your product or service

Putting metrics on all activity to determine best revenue/profit model for your business

Understanding financial analysis tools – examination of the realities of financial planning and pricing for profit

Using a business model for prioritising risks

Assessing commercial viability

On completion of this module, learners will understand the dynamics of each financial statement and be able to build the following accounts:

• Profit and Loss account

• Cash Flow Statement

• Balance sheet


The taxation workshop is designed to help those looking to start a business to develop their understanding of the legal taxation requirements for a small business owner and to ensure compliance. This workshop will allow participants to gain a working knowledge of taxation issues and the ways to manage accounts and prepare tax accounts.

* Please note that changes to the running order of these sessions may be made.

The training company running this course is Optimum Limited

'Start Your Own Business' Course - How it is Delivered

This course features group work, individual tasks, presentations, Q&A and exercises. The priority is to equip participants with knowledge and skills which they can implement into their new businesses.

Book Your Place & Get Your Business Started...

The Course Fee is €150 per person and is payable prior to course commencement. To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie