Workshop Overview

Creating sustainability and delivering growth is vital for any business. Therefore, finding and keeping business is one of the key success factors micro businesses should focus on for 2017. Developing a focussed marketing strategy will help you drive the business forward with profitable outcomes.

After this practical workshop you will be able to:

• Create a comprehensive value proposition for your business
• Understand the importance of effective marketing
• Explore issues relating to target marketing and the approaches that can be taken to strategically position your products or services in the marketplace
• Understand the importance of retaining profitable customers
• Analyse the competitors for enhanced performance
• Choose the best tools for cost effective marketing
• Develop a clear and simple marketing plan for your business

This workshop will provide training across the following areas:

• What are you selling – Your Value Proposition
• Where marketing fits into the context of your small businesses
• How to identify target markets, the approach to selecting the optimum segments and how to position your services/products in that market
• Strategies for retaining customers
• Analysing and understanding the Competitors in your market
• Cost Effective Marketing and Marketing Ideas
• Developing a realistic Marketing Plan

Delivery Methodology

Group work, individual tasks, simulation exercises and workbook exercises with a strong emphasis on practical application throughout. This course is extremely interactive providing participants with the opportunity to prepare and practice their skills which includes skills demonstration and role plays.

The workshop is being run by Optimum

Places are limited so early booking is advised.