Effective LinkedIn for SMEs & Entrepreneurs

Since COVID, LinkedIn is exploding with activity and is one of the most important tools that we can use today to advance both ourselves and our businesses, yet many people do not unlock its full potential

Session 1 - 20/09/2023

• Why should you use LinkedIn (what are the usages vs. myths & fears)
• What is the importance of a good LinkedIn profile & company page.
• What are the types of activities on LinkedIn, understanding connections
• Why they are important, how to search, who to approve, how to send an effective invitation, and how to follow up and leverage opportunities.

Session 2 - 27/09/2023

• The 2 types of content on LinkedIn - engaging & creating
• What are the differences & the value of each
• How to use each of them correctly
• How to leverage opportunities.
• How to use LinkedIn as a CRM platform using notifications & follow ups, paid options & summary.

Learning Outcomes

• Understand the importance of LinkedIn and the opportunities it presents for your business / career.
• The importance of a strong profile.
• Know where are the quick wins are.
• Understand the importance of new connections and reach 500 connections using the search option.
• Understand the importance of liking & commenting for generating opportunities.
• Understand the best practice of content creation on LinkedIn.

Delivery Methodology

This programme will include a combination of short presentations integrated with group work and individual tasks online with a strong emphasis on practical application throughout. Participants will get the opportunity to practice their skills during the programme in a way that will allow you to immediately apply the topics covered in your businesses. This will be supported by relevant printed materials that participants will receive.

Please note, as this is an online workshop, participants are required to have their own laptop (that can connect to WiFi).

About your Facilitators

Orli & Hidai Degani, of O.H Degani Consultants Ltd., are experts in all aspects of Digital Presence, Marketing & Tools, and one of their main expertise is LinkedIn. 

Together they offer different viewpoints and ways of explaining concepts in an open, friendly & fun environment.

   
Orli Degani                    Hidai Degani

Book Your Place...

The Course Fee is €20 per person and is payable prior to course commencement. To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie