Export Development Programme - Beginning 20th April

***Please note this programme is available to Dún Laoghaire-Rathdown County Council businesses only***

Programme Overview:

LEO DLR have developed a programme aimed at preparing SMEs to be ‘export ready’ by improving their strategic, sales & marketing, business planning, productivity and leadership capabilities. The programme will deliver a suite of workshops and one-to-one mentoring sessions that will support SMEs in developing their business capabilities to engage in new markets and export opportunities culminating in an Export Plan.

The overall programme will aim to embed a new understanding of the core business skills essential for SMEs to compete more effectively in new export markets. Dedicated mentors will be allocated to each SME at the start of the programme.

Course Modules:

Workshop 1

In this workshop, participants will receive an introduction to exporting, which covers the fundamentals of the exporting process and includes insights from experienced SME exporters. Attendees will explore the various opportunities that are available to them and learn how they can leverage online tools to identify and cultivate leads. Additionally, participants will be introduced to a range of straightforward techniques and tools for researching and identifying export opportunities, which will help them get started with international sales. 

Workshop 2

In workshop two, participants will be guided through a process for online customer engagement, selling online and connecting with high quality targets in international markets. We will explore the opportunities available to Micro and SME business from both product and service business types, and how to use online tools to create customer lead flows and new business opportunities. The workshop will focus on key areas of export sales including messaging, positioning and engaging multiplier customer types. 

Consultancy:

• Throughout the Programme there will be 2 individual 1-1 consultancy sessions with our experts.

Programme Testimonials:

"The Export Development Program has provided me with tools that will serve multiple parts of my business. To say that I have benefited from the content is somewhat understated."

“We picked up a lot of great tips as well as they providing us with useful templates for developing new business models for B2B and B2G”

“Very valuable, would definitely recommend to other businesses seeking to work opportunities abroad”

"By far one of the most effective and beneficial courses I have taken."

“The course provided us with some new avenues for identifying new sales leads & business opportunities”