⭐ NATIONAL SPOTLIGHT EVENT - Understand and Leverage Future Trends for your Business ⭐

Online via Zoom
2pm - 4pm
Enterprise Week

Two international experts on Future Trends will present to a national audience as part of Enterprise Week 2024. The first session by Nancy Rademaker will discuss why businesses should embrace AI and how to find the right balance. The second part will be presented by Ady Floyd from TrendHunter who will build on Nancy’s presentation, providing a toolkit to help you ensure your products and services are fit for future market needs.

This event is no longer available

⭐ NATIONAL SPOTLIGHT EVENT - Understand and Leverage Future Trends for your Business ⭐


With a dramatic acceleration of AI and AI tools for businesses in the last year many businesses are at a crossroads. The imperative is there to use AI tools but many businesses of all scales are questioning whether they should start their AI journey and how they can get started. Nancy uses her significant experience in advising companies on AI strategy to help provide clarity. Providing many practical examples of how tools can be used in any business and real examples of tools than can be used for common tasks.

In the second part of the event Ady will share how successful businesses are aligning their products and services with current and future trends to remain relevant. Ady will walk you through the Megatrend Matrix to provide concrete examples of how you can ensure your offerings match with these trends and patterns ensuring they have an audience.


This event is suitable for people at all stages of business.


Nancy Rademaker Headshot

Nancy Rademaker

Nancy Rademaker is a renowned technology expert and futurist who has spent her career at the forefront of digital transformation. Nancy has a passion for exploring the intersection of technology, human behaviour, and business strategy. Nancy has also become a trusted advisor to organizations worldwide seeking to navigate the ever-evolving landscape of technology. 

Nancy has worked with some of the world’s leading technology companies, guiding them through digital transformations and helping them harness the power of emerging technologies. Her innovative thinking and ability to anticipate technological trends have set her apart as a true industry luminary.

Nancy is widely recognized for her ability to demystify complex technological concepts and make them accessible to both technical and non-technical audiences. She has a reputation as an engaging and insightful speaker at conferences and events around the globe.

Nancy’s expertise spans a wide range of technology domains, including artificial intelligence, blockchain, Internet of Things (IoT), cybersecurity, and data analytics. She specializes in helping organizations leverage these technologies to enhance their operations, improve customer experiences, and drive innovation.


Ady Floyd

Ady Floyd Headshot

Ady Floyd is the VP of Client Success at TrendHunter, working with over 40 brands every day to curate and customize research. Her passion lies in working with clients to identify objectives, upcoming opportunities, and customize trend content for their needs. She specialises in the topics of retail/omnichannel and entertainment. 

Ady will introduce Trendhunter’s Megatrends Matrix which provides a framework for engaging with future and present trends. Ady will bring this to life, providing examples of how companies have leveraged it to create a market for their product and services.

The 18 Megatrends are a collection of 18 macro-trends that represent the consumer behaviours and lifestyle trends people care about. These macro trends are long term, evergreen, and can be used to predict 5 - 10 years out. 

Ady will also introduce the 6 Patterns of Opportunity which represent the ways leading brands are innovating relative to what's going on in the mainstream. The 6 patterns of opportunity to help ideate opportunities in real-time and any breakthrough innovation will follow at least one of these.