Powerful Email Marketing for Business

This workshop is aimed at businesses that wish to generate sales for their business using the E-mail form of digital marketing.

It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand and encourage customer loyalty. It is inexpensive, reliable, measurable and the Return On Investment can be very high.

Programme Objectives:

On completion of this workshop participants will have the following:

• Practical Understanding of on-line branding in a small business context
• The depth & breath of social media in today’s markets
• Introduction to Email Marketing
• In-depth analysis of email marketing software that is cost effective – e.g. MailChimp / Constant Contact
• Benefits of email marketing vs other methods of online marketing
• Do’s and don’ts of email marketing
• How it can go wrong and how to react
• Understand the fundamental principles behind all email marketing strategies and confidently deploy & manage effective campaigns

Training Content:

• What is Email Marketing?
• What is Spam? What are the rules?
• Best practice, ethics and legislation
• Building an Email list – Targeting the accurate audience
• Designing a Newsletter
• Email template formats and importance of the subject line
• Simple Design Tools and free images
• Defining a strategy – setting goals for achievement
• Executing your campaign – Creating segmentation
• How to measure my email marketing campaign – Campaign tracking & reporting

Delivery Methodology

This workshop will be held remotely online via Zoom. This session will be highly engaging and relevant through interactive learning, individual approach, use of audio-visual materials. 

A Zoom link will be sent to all registered participants the day before the workshop.

About your Facilitator

This workshop is being run by Optimum.

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie