Pricing for Value During Turbulent Times

GUIDANCE FOR START-UPS AND SME'S

Event Overview

Pricing is at the heart of every business, and given its massive influence on the future success of a business, it warrants immediate attention at early sales stage. It is ever more important during inflation, recession, and other turbulent events

It is often overlooked and undervalued in many businesses, both start-up and mature, leading to slim margins, missed sales targets and in quite a number of cases business failure. This is not all that surprising as pricing as a topic is very complicated and not intuitive, and is often said to be more of an art than a science. In this workshop the attendee will increase their knowledge of this critical area.

Workshop content:

• Understand pricing and value perceptions during inflation 
• Manage the value of your products or services 
• Find the right pricing strategy to support targets in the current market conditions
• Learn how to build a pricing model that supports revenue generation/growth now
• Discover the latest pricing trends

Workshop Facilitator:

This workshop is being delivered online by Sagy Gulianka.

Sagy is an internationally recognised pricing specialist with 24 years of multi-sector Pricing experience. Today, Sagy is considered to be Israel’s leading pricing expert, and is the go-to pricing guru for the High-Tech community. 

Sagy has extensive experience helping companies implement the correct pricing for launch and while scaling to achieve the best chance of success. Customers include Cloudinary, Checkpoint, NetApp, Micro Focus, Orange, etc.  assisting hundreds of companies, with a strong focus on Hi-Tech.