Search Engine Optimisation & Web Analytics - Monday 8th June 2020

9am - 1pm

This practical half day workshop will demonstrate to participants how to carry out search engine optimisation on a website.

Booked Out

Workshop Overview

Date:Monday 8th June 2020
Time:9.00am - 1.00pm (Registration at 8.45am)

Do potential customers find your website when doing a Google search for products or services you sell? If the answer is no, you may be missing out on critical website traffic. Performing well in Google is the most cost effective way of driving traffic to your website.

The workshop is geared for business owners and managers and will be delivered in non-technical language with plenty of practical exercises.

Topics Covered

  • Identifying the main search engines and the role they play in Digital Marketing
  • How to use the Google Keyword Planner as a research tool
  • How to carry out a Ranking Analysis on Priority Keyword Phrases
  • How to implement On Page Optimisation
  • Page Rank - A gauge of the quality of your content
  • 3 ways to improve your Page Rank/Domain Authority
  • The benefits of Google Analytics from a business perspective
  • Where is my website traffic coming from?
  • What are they doing on my site? (pages views, visitor flow)

Learning Approach 

This session will be highly participative and relevant through interactive learning, case studies, individual approach, use of audio-visual materials. It will contain numerous examples of best practice as well as tricks and tips to help participants develop their strategy for these platforms.

Delivery style will include the use of trainer presentations, live demos, group and individual work, roleplay, discussions and question and answer sessions.

What do I need to bring?

Workshop materials will be available. Please bring along your own laptop in order to participate in the practical exercises in this workshop.

Places are limited so early booking is advised.