Social Media Marketing Strategy & Content Planning

The core aim of this workshop is to provide participants who have a role relating to the growth and development of any business with an insight into the social media marketing tools and techniques which can be implemented to maximum effect in a tight marketplace.

After this workshop, you will have an understanding of the core elements of social media and will also assist in putting together a workable social media strategy for an SME.

Upon completion of this course participants will be able demonstrate: 

• An understanding of the key principles of social media channels.
• Be aware of the different forms of business promotion.
• How to identify target markets and research competitors
• An understanding of the best promotional tools suited to your business type.
• Understanding of Social Media including, Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, podcast etc.
• Creating and monitoring an online presence through content planning
• Knowledge around the benefits and drawbacks of using social media to promote your business.
• SEO strategies

Delivery Methodology

This workshop will be held remotely online via Zoom. The workshop will include many real-life examples, hands-on activities and plenty of discussions with participants. Participants will receive a comprehensive summary document after the workshop.

A Zoom link will be sent to all registered participants the day before the workshop.

About your Facilitator

This workshop is being run by Optimum.

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie