Winning Hearts & Minds with Green Marketing

Green marketing is a key for SMEs to help consumers understand a product's green benefits and a company's commitment to the environment.

62% of Irish people say that a business’s positive sustainability credentials have an impact on their decision to buy that firm’s products or services. (source: AIB Sustainability Index). Win your consumer's heart and mind with a green marketing strategy!

What We'll Cover:

• The key principles of sustainability marketing
• The relevance of Green Marketing
• How to deliver an impactful marketing value proposition using green and sustainable tools and techniques
• Understand the importance of consistency in your marketing approach
• How to craft and communicate a set of brand values in the context of your overall brand

Delivery Methodology

This workshop will be held remotely online via Zoom.

This workshop will be practical and interactive with the participants working on challenges that are directly relevant to their business.  The process involves a little theory, an illustration of how the theory is put into practice in a small business followed by a reflection session where the participant works on how they would incorporate the learning into their own business. 

A Zoom link will be sent to all registered participants the day before the workshop.

About your Facilitator

This workshop is being run by Paddy Barr from Barr Performance Coaching.

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie