Start Your Own Business Programme

Are you looking to Start Your Own Business but are unsure of how and where to begin? We've developed an 8 week evening programme for you!

Under the guidance of a specialist training company, you will learn how to research your business idea, assess its commercial viability, pick an appropriate business structure, identify sources of funding and explore effective sales and marketing strategies.

All course content has been carefully chosen to support any new product or service-led business.
Class sizes are limited to 15 people to maximise learning outcomes for participants.

This programme runs over an 8 week period (usually one evening a week from 6.30pm-9.30pm) and runs in various venues throughout the Dún Laoghaire-Rathdown area.

Session 1

Introduction to Enterprise
& Self-Employment

- Being an Entrepreneur: The Road to Self-employment
- The realities of starting and running a business in a competitive environment
- The reasons for small business success and failure
- Trends for 2019
- The importance of networking for success

Session 2

Preparing a Business Plan

- Why Develop a Business Plan?
- Key Elements of a Business Plan
- Completing a Business Plan: Pitfalls to avoid
- Understand the purpose of business planning
- Setting Goals & Objectives for a business plan
- Practising the Pitch
- Business Plan templates

Session 3

Legal Issues for Your Start-Up

- Guide to Choosing a Legal Structure
  [Sole Trader, Partnership or Company]
- Registering a business name
- Employment Law: Quick Guide
- Understand insurance & tax implications for a small business
  (incl. VAT, PRSI, PAYE)
- Purpose of opening a business account and bank reconciliation



- Sales techniques and approaches
- Setting sales targets and developing a sales plan
- Developing your Elevator Pitch
- Closing effectively
- Forecast and plan for future sales


Marketing Your Small Business

- Best practice marketing tools
- Markets Size & Trends: How my Product/Service meets the needs of customers
- Creating a Value Proposition
- Brexit Implications
- Identifying target markets and segments
- Digital Marketing made easy



- Fixed and variable overheads
- Establish initial running costs
- Break-even formula
- Budgeted Profit & Loss
- Pricing your product or service
- Understanding financial analysis tools
- Developing a lean business model


Basic Bookkeeping

- Prime books of entry
- Preparing a trial balance
- Preparing a projected Profit & Loss Account
- Preparing a projected Cashflow
- Preparing a projected Balance Sheet


Taxation & Funding Sources

- How to plan capital requirements
- What are the sources and uses of funding 
- Examination of personal, private & corporate equity
- Financial ratios for business
- The importance of credit control
- Maximise profitability through optimum liquidity

* Please note that changes to the running order of these sessions may be made.


'Start Your Own Business' Programme - How it is Delivered

This programme features group work, individual tasks, presentations, Q&A and exercises. The priority is to equip participants with knowledge and skills which they can implement into their new businesses.

Book Your Place & Get Your Business Started...

The Programme Fee is €150 per person and is payable prior to course commencement.

Please click here to see a full list of up-coming programmes.

If you do not see a Start Your Own Business Programme listed, please contact us on (01) 204 7083 or to find out when the next programme is due to commence.