Are you unsure how do develop a digital marketing plan for your business? This course will explain to you how all the different elements of digital marketing fit together.  How your website and social media accounts should be working together, which elements you should prioritise and focus on first.

Who is this course suitable for?

• Start-ups or established business owners who want to understand how the main elements of digital marketing fit together and which they should prioritise.
• Anyone who works in a marketing department and is tasked with delivering the digital marketing / social media marketing.
• This programme is not for digital marketing trainers/consultants or website designers. 

This course will be delivered by Evan Mangan of The Marketing Crowd

What we will cover

An overview of a digital marketing plan for your business and how it all fits together including: 

1. Overview of a Digital Marketing Plan framework
2. Ensure you have a website that has some fundamentals in place
3. How to drive traffic to the site through Google search and social media
4. How to “Engage” the website visitors who land on your site
5. How to convert the visitors who engaged
6. Then look at the bottom of the funnel - Focus on cross selling and upselling existing customers
7. Analyse what is working and not working and make changes

Course Methodology:

This is a 3-hour LIVE online course delivered over Zoom which you can attend from your home or office using a PC / MAC / or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.