The Complete Digital Marketing Programme (6 live sessions)

This Digital Marketing Programme takes place over six online sessions and is ideal for businesses who want to sell their products or services using their website and social media.  It is an intensive course on the main aspects of digital marketing including SEO, website marketing, Instagram, Facebook, and TikTok plus you will learn how to shoot and edit your own marketing videos and how to design eye-catching graphics for social media using Canva.

Lots of people attend an individual course on SEO or Facebook but then struggle to see how it all fits together. This course is designed to give you a comprehensive overview of digital marketing – it explains the major strands in detail and explains how they all fit together.

This course covers two big topics – website marketing and social media marketing.

In weeks 1-2 we focus on website marketing and look at how to plan and brief a website, how to drive traffic to your site from Google (SEO) and how to turn the traffic into more web enquiries and sales.

In weeks 3-6 we focus on social media marketing including, how to make your own marketing videos, how to design eye-catching images, How to use your Facebook business page for marketing, how to use Instagram for marketing, TikTok to market your products/services and an introduction to Chat GPT for digital marketing. 

Who is this suitable for?

• Someone thinking of setting up a new business or creating a new website.
• Owners of established businesses who want to understand how to grow their online presence and sales.
• Those involved in marketing a business and who want to improve their digital marketing skills.
• This programme is not for digital marketing trainers/consultants or website designers.

The course is pitched at beginner to intermediate level.

Course Methodology

Each workshop is a 3-hour LIVE online session which you can attend from your home or office using a PC / MAC / Smartphone or tablet(you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd

What we will cover.

Please note that the content and order in which the modules of this bootcamp are delivered may vary.  Also, some of the modules covered in the Digital Marketing Programme are also available as single courses through the Local Enterprise Office.

Week 1: 

Topic 1:An overview of Digital Marketing

The big picture: How the various areas of digital marketing all fit together

Topic 2: SEO – How to get your site found high up in Google

• How Google works
• Keyword research
  • How to find the search terms that you want to get found for
• Onsite optimization – to be seen as relevant
• Onsite technical optimization – To provide a good experience
• Offsite Optimisation
  • How to approach getting backlinks including pitfalls to avoid

Week 2:

Topic 1: How to get found in local search using your Google business profile

• How to create a free Google business profile
• What you need to do to get your profile appearing high up in search results

Topic 2: How to plan a new website

• Purchasing a domain and hosting package
• Consider the main types of websites
• What are the main options for creating low-cost but high-quality websites
• What needs to be on your site for effective digital marketing
• What stimulates visitors to enquire or purchase and why you need to think about it now?

Topic 3: How to generate more enquiries and sales from your website

• Why you need to engage people who visit your website and then convert them
• Tactics for increasing engagement
• Tactics for increasing conversion

Week 3:

Topic 1: How to use Canva to design images for your website and social media marketing

How to do the following things in Canva:

• Crop an image to any social media size
• Add text in four eye-catching ways
• How to animate the text
• How to add graphics and animated graphics
• How to add gradient colours and use your brand colours in the design
• How to use the free image library
• How to use grids for images and videos
• How to use the thousands of professionally designed templates for your marketing.

Topic 2: How to use Canva to create marketing videos for your website and social media marketing

How to edit a video

• How to edit your marketing video on your PC using Canva – demonstration of how to edit three videos.

Video Marketing

• Examples of the main types of marketing videos you could create

How to shoot a video

• Video production tips
• Additional equipment you need in order to use your smartphone for shooting marketing videos
• How to shoot a video using a smartphone

Week 4:

How to use a Facebook business page as a free marketing tool

• What kind of marketing tool is Facebook?
• How to ensure your page is setup correctly for marketing
• What should you be posting? How to create a posting plan
• How to create posts using images and videos
• How to create posts that link to your website
• How to use the Facebook app
• How to use the Meta Business Suite app
• How to grow your followers
• How the algorithm works
• An overview of Facebook’s ads and an explanation that the LEO runs a detailed course covering ads.

Week 5:

How to use Instagram for marketing

• How to setup your profile correctly and some key settings for business
• How to migrate to a business or creator account
• Overview of Reels, how to create a Reel and examples of Reels from Irish businesses
• How to search and get found
• How the Feed works
• How to post images, videos, carousels
• Overview of Instagram Stories
• How all of these elements work together when using Instagram for marketing.
• An explanation that the LEO runs a detailed course on Instagram Marketing and also a course covering Reels.

Week 6

Topic 1: TikTok Marketing

Understand How Tik Tok Works

• An overview of the main areas in the app - The For You Page, Friends, Create, Inbox, Profile
• How does Tik Tok compare to Facebook, Instagram, Twitter when using it as a person?

Understand what type of videos are created on TikTok

• What type of videos do people tend to make
• What type of videos do businesses tend to make

How to make and post TikTok videos

• How to make a video with video clips, music and text
• Examples of lots of TikTok videos from Irish businesses

Topic 2: How you can use AI in Digital Marketing

Chat GPT

• How Chat GPT works
• Examples of how you can use it to develop your digital marketing plan
• How to use it to generate ideas for social media posts,  Reels & TikTok videos
• How to use it to improve the text on your website sales pages

Bing AI and Google Bard

• How these two AI tools compare to Chat GPT and how they can also be used to improve your digital marketing.
• An explanation that the Local Enterprise Office runs a detailed course on Artificial Intelligence

Please note that the order in which the modules of this bootcamp are delivered may vary.  Also, some of the modules covered in the Digital Marketing Programme are also available as single courses.

BOOK A PLACE ON THIS COURSE NOW or if there is no scheduled course available please contact a member of our team on 066 7183522 or email LEO@kerrycoco.ie to express an interest and we will include you on the waiting list for the next available course