Digital Marketing Programme

The Complete Digital Marketing Programme (6 live sessions)

Understanding how to market your business online is becoming vitally important for every business owner. Lots of people attend an individual course on SEO or Facebook but then struggle to see how it all fits together. This course is designed to give you a comprehensive overview of digital marketing – it explains the major strands in detail and explains how they all fit together.

This course covers two big topics – website marketing and social media marketing.

In weeks 1-2 we focus on website marketing and look at how to plan and brief a website, how to drive traffic to your site from Google (SEO) and how to turn the traffic into more web enquiries and sales.

In weeks 3-6 we focus on social media marketing including, how to make your own marketing videos, Facebook marketing/advertising, how to design eye-catching images, how to use Instagram and Twitter to market your products/services.

It will explain how all the key aspects of website marketing and social media marketing fit together and how you can use digital marketing to increase your sales.

Who is this suitable for?

  • Someone thinking of setting up a new business or creating a new website.
  • Owners of established businesses who want to understand how to grow their online presence and sales.
  • Those involved in marketing a business and who want to improve their digital marketing skills.
  • This programme is not for digital marketing trainers/consultants or website designers.

The course is pitched at beginner to intermediate level.

Course Methodology

Each workshop is a 3 hour LIVE online session which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

How does it work?


Click on this link to watch a video which explains how the online course works
https://themarketingcrowd.ie/video-overview-of-the-zoom-course/

This course will be delivered by Evan Mangan of The Marketing Crowd

What we will cover.

Week 1: Search Engine Optimisation (SEO) – Beginners/Introduction

  • Keyword research
  • Onsite optimization – to be seen as relevant
  • Onsite technical optimization – To provide a good experience
  • Offsite Optimisation

Week 2: How to plan a new website/How to increase web enquiries and sales

How to plan a new website

  • Purchasing a domain and hosting package
  • Consider the main types of websites
  • What are the main options for creating low cost but high quality websites
  • Overview of the Trading Online Voucher
  • What needs to be on your site for effective digital marketing

How to increase web enquiries and sales

  • Monitor and test how visitors use your site
  • Then Implement tactics to improve engagement and conversion
  • Increase engagement
  • Improve conversion

Week 3: How to create marketing videos for your website/social media (Level 1)

  • Editing a video
  • Shooting a video
  • Types of videos you could shoot with your smartphone
  • Additional equipment you will need in order to shoot videos with your smartphone
  • Tips on how to shoot videos

Week 4: Facebook Marketing and Advertising

  • How to use Facebook as a free marketing tool
  • How to advertise on Facebook
  • Know how to target the best audience for your business.
  • How to turn a Facebook post into an ad using the Ads Tool

Week 5: How to design eye-catching images using Canva/How to use Twitter to market your products/services

How to design eye-catching images using Canva

  • Where to get free and paid stock images
  • How to use Canva to design eye-catching images
  • How to crop images to any social media size
  • How to add eye-catching text to your image
  • How to remove the background on an image and place it on top of a coloured background.
  • How to add your logo
  • How to add animation

How to use Twitter to market your products/services

  • How Twitter works – the basics we need to understand.
  • How to setup, brand and use your Twitter account
  • How to use Twitter for marketing
  • How to get your tweets seen by more people
  • Recap on the main ways to use Twitter for your business

Week 6: Instagram Marketing (Level 1)

  • What is Instagram?
  • How to use Instagram
  • How to use Instagram for marketing – for free
  • An introduction to Instagram Reels

Please note that the order in which the modules of this bootcamp are delivered may vary. Also, some of the modules covered in the Digital Marketing Programme are also available as single courses.

BOOK A PLACE ON THIS COURSE NOW or if there is no scheduled course available please contact a member of our team on 066 7183522 or email LEO@kerrycoco.ie to express an interest and we will include you on the waiting list for the next available course