Digital Marketing Programme

Digital Marketing Programme 


Understanding how to market your business online is becoming vitally important for every business owner.  Lots of people attend an individual course on SEO or Facebook but then struggle to see how it all fits together.  Therefore, we run this very popular course which is designed to give you a comprehensive overview of digital marketing – it explains the major strands in detail and explains how they all fit together.

This course covers two big topics – website marketing and social media marketing. 

In the first half of the course we focus on website marketing and look at SEO, how to plan and brief a website and how to design images, graphics and marketing videos.. 

In the second half of the course we focus on social media marketing including Facebook Marketing/advertising; Twitter marketing, Instagram marketing and how to pull all the strands together

This course will provide you with an action plan for your digital marketing.  It will explain how all the key aspects of website marketing and social media marketing fit together and how you can use digital marketing to increase your sales. 

Who is this suitable for?

This is suitable for:

  • Someone thinking of setting up a new business or creating a new website.
  • Owners of established businesses who want to understand how to grow their online presence and sales.
  • Those involved in marketing a business and who want to improve their digital marketing skills.

The course is pitched at intermediate level.  Participants need to be comfortable using a computer and browsing the web.


What do you need to bring?

This is very much a “hands-on” course with lots of practical work being done during the sessions.  You will need to bring a laptop.  A tablet will not be suitable for some exercises.

 Topic 1:  Search Engine Optimisation (SEO)

  • How search engines work – what you need to know.
  • How to get found high up in Googles organic search results
  • Keyword research
  • Onsite optimisation
  • Offsite optimisation
  • Image SEO – How to get found high up in Googles image results

Topic 2:  How to plan and brief a website/How to increase web enquiries and sales

How to plan and brief a website

  • Purchasing a domain name and hosting package
  • Consider the main types of websites
  • What are the main options for creating low cost but high quality websites
  • What needs to be on your site for effective digital marketing
  • How you should brief a web designer

How to increase web enquiries and sales

  • Measure, set targets & monitor site usage
  • Implement tactics to improve the content and design

Topic 3:  How to create eye-catching Graphics & Images

How to design eye-catching Graphics & Images

  • Image Dimensions for Social Media
  • Where to get high quality images
  • How to use Befunky to edit your images on a PC
  • Apps you can use on your Phone/Tablet to create eye catching graphics

How to create marketing videos on a budget

  • Video Editing Software. How to edit clips into a marketing video
  • Where to get stock music and animated logos
  • Types of videos you could shoot with your smartphone
  • Additional Equipment you will need in order to shoot videos with smartphone
  • Tips on how to shoot videos with your smartphone

Topic 4:  Facebook Marketing & Advertising

  • Recap on getting the marketing basis right
  • Why advertise on Facebook
  • Overview of the types on campaigns you can run and how they are structured
  • In depth look at the targeting options
  • How to design your ads
  • How to promote a post as an ad campaign

Topic 5:  How to use Twitter for Marketing

Twitter Marketing

  • How Twitter works – the basics we need to understand.
  • How to set up brand and use your Twitter account
  • How to use Twitter for marketing
  • How to get your tweets seen by more people
  • Recap on the main ways to use Twitter for your business

Topic 6:  Instagram Marketing and pulling it all together

Instagram marketing

  • How to use Instagram
  • How to use Instagram for marketing – for free
  • How to use Instagram for marketing – through paid advertising

How it all fits together

  • Review of the all of the topics and an explanation of how to pull it all together in a digital marketing plan.
  • Step-by-step digital marketing checklist which summarises the entire programme.