Digital Marketing Programme

The Complete Digital Marketing Programme (6 live sessions)


Understanding how to market your business online is becoming vitally important for every business owner. Lots of people attend an individual course on SEO or Facebook but then struggle to see how it all fits together. This course is designed to give you a comprehensive overview of digital marketing – it explains the major strands in detail and explains how they all fit together.

This course covers two big topics – website marketing and social media marketing.

In weeks 1-2 we focus on website marketing and look at how to plan and brief a website, how to drive traffic to your site from Google (SEO) and how to turn the traffic into more web enquiries and sales.

In weeks 3-6 we focus on social media marketing including, how to make your own marketing videos, Facebook marketing/advertising and Instagram marketing, Twitter and YouTube marketing. Finally, we look at how to pull it all together in to a digital marketing plan.

This course will provide you with an action plan for your digital marketing. It will explain how all the key aspects of website marketing and social media marketing fit together and how you can use digital marketing to increase your sales.


Who is this suitable for?

  • Someone thinking of setting up a new business or creating a new website.
  • Owners of established businesses who want to understand how to grow their online presence and sales.
  • Those involved in marketing a business and who want to improve their digital marketing skills.

The course is pitched at beginner to intermediate level.

Course Methodology

Each workshop is a 3 hour LIVE online session which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

How does it work?

Click on this link to watch a video which explains how the online course works

This course will be delivered by Evan Mangan of The Marketing Crowd

What is involved in an online course and how does this online course work?

As a course participant you...

  • Need to download the free Zoom meeting software prior to the course - we will provide you with a download link.
  • Can join the course on a PC / MAC or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).
  • Will by default have your webcam switched off - this will give you privacy if you do not want to be seen.       If you wish, you can switch your webcam on. Your trainer, Evan, will explain on the day how this works. Please note you do not need to have a webcam to participate.
  • Participants will be able to ‘mute’ themselves throughout the course and ‘unmute’ themselves to be able to answer question.   This will give people peace of mind that strangers cannot hear what is going on in the background (their kids / pets etc).       It also ensures the smooth running of the course 
  • Will be able to "ask a question". You can "virtually" raise your hand and Evan can then unmute you / or you can unmute yourself so you can ask a question. If you do not have a microphone then you can type a message for the trainer to see.
  • Will be able to see Evan, the trainer, via his webcam. 
  • Will be able to see Evan's screen and therefore see what he is demonstrating/referring to - just as you would in a physical training course.

What we will cover.

Week 1: Search Engine Optimisation (SEO)

  • How search engines work – what you need to know.
  • How Google chooses which sites appear on page 1 and how that impacts what you need to do.
  • What needs to be done on your website.
  • What needs to be done outside of your website.
  • How to target local searchers.
  • SEO pitfalls to avoid.

Week 2:  How to plan and brief a website/How to increase web enquiries and sales

How to plan and brief a website

  • How to choose and register a domain name.
  • How to choose a hosting provider.
  • What type of website best suits your goals.
  • How much should you pay for a new website.
  • What are the main options for creating low cost but high quality websites.
  • How to brief a web designer.

How to increase web enquiries and sales

Doubling your website conversion rate (the number of enquiries/sales as a % of visitors) can be the equivalent of doubling your traffic. In this class you will learn:

  • How you can identify which areas of your site need to be improved using tools such as:
    • Google analytics.
    • Heatmaps.
    • Videos of your actual website visitors.
  • How to increase enquiries and sales by focusing on your content, messaging, offers etc.
  • How to increase enquiries and sales by focusing on design, call to actions etc.

Week 3:   Video Marketing

Knowing how to create your videos is a very important skill when marketing your business online. In this section you will learn...

  • How to edit a marketing video
  • Why video is a proven internet marketing tool
  • What are the main types of marketing videos –Promo videos, How To videos, Testimonials and product videos
  • What additional equipment do you need in order to use your smartphone for shooting marketing videos?
  • Tips on how to interview people and how to talk directly to camera

Week 4: Facebook Marketing and Advertising

How to use Facebook for free

  • What kind of marketing channel is Facebook?
  • Branding your page.
  • Review your page settings.
  • Develop a posting plan.
  • Posting tips.
  • Engage with your followers.

 How to run Facebook ad campaigns

  • Facebook advertising
    • How to design your ads.
    • How to target your ads – in-depth look at intermediate and advanced ways to advertise on Facebook.
    • How to run an ad campaign to drive traffic to your site

 Week 5: Twitter and YouTube Marketing

 Twitter Marketing

  • How Twitter works – the basics we need to understand.
  • How to set up your Twitter page – the major pitfalls to avoid.
  • How to tweet, retweet and reply
  • How to grow lists to use in marketing
  • How to grow your followers.
  • Where’s the beef?  How do you sell products?

 How to market your video using YouTube

  • How to create and brand a channel
  • How to upload your video
  • How to get the embed code for your video
  • How to get your video seen.
  • How to get free stock music for your video on YouTube.

Week 6:  Instagram and Pulling it all together

What is Instagram?

  • What kind of social network is it?

How to use Instagram

  • Getting Started on Instagram
  • How to find interesting content & people to follow
  • How to take photos and share them
  • How to take videos and share them
  • Apps you can use to create eye-catching image and video posts
  • How to post a story
  • Apps you can use to create eye catching stories

How to use Instagram for marketing – for free

  • What type of marketing tool is Instagram?
  • How to migrate to a business account
  • Develop a content plan – what will you post?
  • How to Grow your Followers
  • How to drive people to your website
  • How to use Shoppable posts

How it all fits together

  • Review of the all of the topics and an explanation of how to pull it all together in a digital marketing plan.
  • Step-by-step digital marketing checklist which summarises the 6 week programme.