The Complete Digital Marketing Programme (6 live sessions)

This Digital Marketing Programme takes place over six online sessions and is ideal for businesses who want to sell their products or services using their website and social media.  It is an intensive course on the main aspects of digital marketing including SEO, website marketing, Instagram, Facebook, Twitter and TikTok plus you will learn how to shoot and edit your own marketing videos and how to design eye-catching graphics for social media using Canva.

Lots of people attend an individual course on SEO or Facebook but then struggle to see how it all fits together. This course is designed to give you a comprehensive overview of digital marketing – it explains the major strands in detail and explains how they all fit together.

This course covers two big topics – website marketing and social media marketing.

In weeks 1-2 we focus on website marketing and look at how to plan and brief a website, how to drive traffic to your site from Google (SEO) and how to turn the traffic into more web enquiries and sales.

In weeks 3-6 we focus on social media marketing including, how to make your own marketing videos, Facebook marketing/advertising, how to design eye-catching images, how to use Instagram, Twitter and TikTok to market your products/services.

If you have previously attended the Digital Marketing Programme this is an updated version for 2023 and covers lots of new examples and techniques.

Who is this suitable for?

• Someone thinking of setting up a new business or creating a new website.
• Owners of established businesses who want to understand how to grow their online presence and sales.
• Those involved in marketing a business and who want to improve their digital marketing skills.
• This programme is not for digital marketing trainers/consultants or website designers.

The course is pitched at beginner to intermediate level.

Course Methodology

Each workshop is a 3 hour LIVE online session which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

How does it work?

Click on this link to watch a video which explains how the online course works
https://themarketingcrowd.ie/video-overview-of-the-zoom-course/

This course will be delivered by Evan Mangan of The Marketing Crowd

What we will cover

Week 1: How to get found high up in Google search results

1. Google Business Profile for Local Search results

• What is a Google Business Profile
• Why does Google choose some profiles to appear in page 1 results?
• How to optimise your profile to get found high up 

2. How to get your web pages found high up in organic results

• Keyword research
• Onsite optimization – to be seen as relevant
• Onsite technical optimization – To provide a good experience
• Offsite Optimisation 

3. How to get found in Image search results

• What factors does Google look at when deciding to place images high up in results
• How to optimise your images

Week 2:  How to plan a new website/How to increase web enquiries and sales 

1. How to plan a new website

• What you need to know about domains and hosting
• Consider the main types of websites
• What are the main options for creating low cost but high-quality websites
• Overview of the Trading Online Voucher 

2. Tactics to  increase web enquiries and sales

• Why only a % of your website visitors enquire or purchase
• Tactics that will help engage and convert more of your website visitors

Week 3:  How to edit marketing videos and design eye catching graphics for your social media marketing 

• Editing a video - how to edit video clips into a marketing video using an editor on your phone
• When should you shoot your videos landscape or Portrait
• Tips on shooting marketing videos
• How to edit eye catching graphics for social media using Canva 

Week 4:  Facebook Marketing and Advertising 

In this session you will learn how to use a Facebook business page as a free marketing tool plus an introduction to advertising on Facebook and Instagram. 

• How to ensure your Facebook business page is setup correctly
• What is it that you should be posting on Social Media in order to attract and engage followers
• How to post from your page (Images, videos, links to website) including pitfalls to avoid
• How to use Meta Business Suite when posting to Facebook and Instagram.
• How to use the Facebook app and the Business suite app to manage your page
• How the algorithm works and how to reach more people
• Plus we will cover an introduction to advertising on Facebook and Instagram 

Week 5:  How to use Twitter and TikTok for marketing 

In this session we look at two Social Networks – Twitter and TikTok 

• Twitter – Examples of how Irish businesses are using Twitter for marketing
• How does Twitter compare to Facebook as a marketing tool
• Overview of the main areas within Twitter
• TikTok – Why TikTok is impacting and shaping all the other social networks
• Examples of how Irish businesses are using TikTok for marketing
• How to create a TikTok video

Week 6:   Instagram Marketing (Level 1) 

Instagram is the leading social network for most businesses because you tend to get more reach and engagement. In this session you’ll learn how to promote your products and services. 

• How to ensure your profile is setup correctly from a marketing point of view
• Overview of Instagram shopping
• Why Reels are so important and how to create a Reel
• How search works and how to get your account and content found in search
• How the feed and Algorithm works
• How to post
• Overview of Instagram Stories 

Please note that the order in which the modules of this bootcamp are delivered may vary.  Also, some of the modules covered in the Digital Marketing Programme are also available as single courses.

BOOK A PLACE ON THIS COURSE NOW or if there is no scheduled course available please contact a member of our team on 066 7183522 or email LEO@kerrycoco.ie to express an interest and we will include you on the waiting list for the next available course