This course has been specifically designed with the owner/manager of a SME in mind either at start-up stage or one that has been trading for some time, who is looking to understand how they can effectively enhance their business’s brand, revitalise or develop a suite of branding material including an appropriate brand name, logo, stationery, literature as well as develop packaging suitable for their business.

It is also suitable for SMEs who have shown some reluctance or scepticism to date in investing in their overall business image.

The course aims to give participants a clearer understanding if what 'the brand - image, colour, name, packaging, etc' is appropriate for their business and the next steps they need to take to move it forward. They will also appreciate the power of branding and the use in harnessing it for the growth of the business.