Twitter is one of the most popular social networking platforms and many Irish businesses are utilising Twitter to help generate quality sales leads and opportunities. This workshop will outline how to set up and use Twitter successfully and understand its potential as a business marketing tool.

The workshop will include:

• An introduction to the most popular social media platforms and how they differ from Twitter
• Building a strong community using Twitter
• Creating and implementing a Twitter strategy
• Setting up a Twitter account - step by step
• Twitter etiquette
• Twitter advertising
• Applications to analyse Twitter
• Case studies