Venue:
The Maltings, Tilbury Place, (off James' Street), Kilkenny
This course covers Google AdWords essentials; the basic terminology, the difference between sponsored & organic listings, the pay per click concept and how to use Google AdWords as a direct marketing tool.
This event is no longer available
The aim of the seminar is to provide participants with a basic understanding of how Google AdWords works and how best to use its features to ensure optimisation of marketing efforts. Content includes:
- How Google Adwords work
- Understanding Pay Per Click advertising
- Valuing the benefits of Google Adwords
- Keywords
- Understanding Quality Score
- Conversion Tracking Code
- The importance of writing great Ad copy
- Measuring ROI
- Creating a Video Campaign
- 5 Money saving Adwords Tips
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