The course will cover the following; 

• • Customer journey stages: Brand Awareness, Consideration and Purchase and how to target people at each stage using Facebook advertising and how to ensure that you bring people successfully through the funnel for a high ROI
• • Planning your Facebook ad campaigns for the next three months
• • Hands on experience using design tools like Canva or Design Wizard. These tools will assist with creating impactful imagery for your advertising campaigns
• • Hands on experience using Facebook adverting platform. Creating audiences, using your tracking pixel (if required) and creating an ad campaign from start to completion.
• • A walk-through advertising reports and how to customise them

Participants should bring their Facebook account access details.

Participant Preparation

Bring your Facebook account access details on the day. If you have not advertised in the past please set up your Ad Manager and add your billing details (you may want to activate some ads on the day)