This course provides the participants with the skills, tools and knowledge to be able to use Instagram effectively in their business to build brand awareness and generate sales leads.

The course will cover the following;

• Setting up an Instagram business account and linking it to other platforms
• Your bio - tips on how to write a good Instagram bio and how to use the link section
• Strategy - why use Instagram
• Understanding Instagram's newsfeed filter and how to ensure you are discoverable in search
• Using #hashtags and why they are so important in Instagram
• Monitoring - applications and Insights for monitoring your success
• Advertising - key steps to promoting an image via the Instagram app
• Case studies - other businesses that are succeeding on Instagram