Each participant will evaluate their own website SEO and create an action plan for completion after the course.  To facilitate this course each participant will be required to have their Google Search Console and Google Analytics set up prior to attending the course.  Phone and email support will be provided to assist them if required/needed.

• Google's algorithms - a walk through the core algorithms and how they impact a website SEO
• Personalisation: an understanding of how google personalizes search results and tips and techniques to harness this using content
• Social media - how social signals are used by search engines to aid with ranking
• On-Page SEO
• Off -Page
• Technical