Who is this programme for?

If you have had to close your business temporarily, scale down your business or change how your business operates this programme is for you.  This programme will help you explore what you need to say to your customers and will help you to refine your message in a language that your customers will understand and appreciate.

This programme helps you work out:

•  What you need to communicate to your customers
•  Platforms for communicating your message in a low-cost way, including social media, Whatsapp, text, website etc.
•  Understanding how your customers perceive your business during reduced trading or closure
•  Expressing empathy to your customers in communications
•  Educating your customers to new work practices or when and how your business will reopen
•  How often do you need to communicate with customers to keep them engaged with your business?

At the end of the programme you will be able to formulate a communications plan that you can implement to retain contact with your customers throughout this period of closure or reduced/adjusted trading.

Please note:  This programme is open to Businesses in the South East.