This Online Course will run over two half days - Wed 30th Sept & Thur 1st Oct from 9.30am to 12.00 noon.

This courses aims to cover the following.

• Engaging with the media. Advice to businesses on how to communicate with mainstream media.
• Targeting your audience. Each time you communicate you need to decide who your message is aimed at.
• Understanding journalists. They are important in contextualising your message.
• Jargon busting.
• Preparation is the key. Being interviewed for the broadcast media can be daunting but there are some basic rules and techniques which will increase your chances of being effective.
• Use of language.
• Dealing with a crisis. How to get around those tricky situations.
• One to One interviewing. (Dependant on class size. It may not be possible to accommodate all participant’s).
• The do’s and don’ts of social media.