Enhancing the Customer Experience with a Digital Approach:

Customer experience is in vogue as it is becoming one of the key differentiators for any brand. So, for all businesses, customer experience should be the prime focus to make your brand stand out. As per Forbes, “Customer experience is today’s business benchmark.” It is becoming the new norm for brands. It has never been more important to put your customers first. In this programme participants will develop a solid customer experience strategy to enhance client
experience across all the touchpoints. They will learn the importance of delivering a delightful customer experience to make their business stand out from its competitors.

The focus will be across three principal areas:

Boost sales conversions:
Research shows that customers with high satisfaction levels spend 140% more compared to those who have a terrible experience. We look at how to create these satisfying brand experiences to generate higher customer lifetime value (CLTV).

Increase customer loyalty:
A superior experience becomes a valued asset for any type of business. Customer acquisition costs 7 time more than maintaining an existing one. Hence, creating a pleasant experience delights clients and ensures that they keep doing business with you in the future.

Higher client retention:
Delivering prompt service boosts customer satisfaction and encourages them to retain your business. With an increase in CX, customer support issues reduce significantly. Satisfied customers choose to be associated with a brand for a lifetime.

Programme Details:

The programme will commence on Wednesday, 27th September and will run over 4 weeks. The programme will include 4 workshop dates and 2 mentoring sessions. The delivery of the programme will be an online setting.

Session 1 Customer Experience Strategy: 27.09.23 - Online - 10am - 12.30pm

Session 2 Boost Sales Conversions 04.10.23: Online - 10am - 12.30pm

Session 3 Increase Customer Loyalty: 11.10.23 - Online - 10am - 12.30pm

Session 4 Higher Customer Retention: 18.10.23 - Online - 10am - 12.30pm

The learning outcomes are:

• Understand the customer touch points, their experience and their overall customer lifecycle
• Understand the opportunities and challenges of an omni channel retail world
• Manage change in the organisation to deliver a superior customer experience across all touchpoints
• Understand how to communicate effectively with customer across a range of platforms
• Appreciate the value of rewarding advocates and loyal customers

Please note:
Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only. If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run a similar programme. Thank you for your co-operation.