Programme Outline The programme is a half-day session that will cover:

• Introduction and Icebreaker (Sounding the needs of the attendees)

• Spending your Voucher wisely – what does that mean?

• Targeting Customers – YOU and your Audience

• Barriers to Being Online • Why Online?

• Search Engine Optimisation – Being visible online in online searches

• Being found – setting up your website

• Live Demo – Building your site

• Social Media Marketing – how to develop digital marketing strategy for your business