Content:

• The difference between ads and organic search results
• Defining your marketing goals; know what you want your ads to achieve
• Setting up an advertising campaign, choosing your daily budget, understand the various campaign options
• How Google decides which ads to show, and where to show them
• Keywords: what they are, how to use the Keyword Planner to find the best ones for your business, and understanding Match Types
• Quality Score: what it is; how it impacts on ad position and cost
• Creating Ad Groups and creating multiple ads to test what works
• The landing page experience - checking that your website is going to encourage people to do business with you
• Tracking the effectiveness of  ads, and improving results

**All participants must have a fully charged laptop (not a tablet) and smartphone for this workshop **