Visual Storytelling Workshop Expression of Interest

Venue:
Online - Login details to follow
 
Date:
04/03/2021
 
Note:
Thursday 4th and Friday 12th March
 
Time:
10.00am - 1.00pm
 
Category:
I.T. Training
 

EXPRESSION OF INTEREST FORM

This event is no longer available
 

If you are interested in participating in this programme, we advise that you read the following course details carefully and please fill out the Expression of Interest Form CLICK HERE and return

We will advise you if you have been successful in securing a place on this programme and if you have been successful we will forward you the payment link for this programme (The programme cost is €10).

This Workshop will run over two dates - Thursday 4th and Friday 12th March from 10.00am-1.00pm

Objective:

Learn how to use Video, Photography, Graphics & Storytelling to create marketing content that stands out from the crowd. 

You have an active website, Facebook, Instagram or other social media page for your business, you post some content but it’s not really connecting with customers, you have a basic understanding how it all works but want to refresh and then move up to the next level by creating engaging video, photo and graphics content moving forward?  If so, this workshop is for you.  

Explained using simple language, learn how to leverage the latest cost effective hardware, software and apps to quickly create modern visually stimulating content that will help grow your business during 2021, mostly using just your smartphone.  Also learn how to tell your brands story visually, and how to break it down into shorter snapshot stories enabling you to create regular content that will have an impact.

Each participant receives over 30 pages of interactive notes with additional tips, exercises and step by step instructions for use as a guide beyond the workshops which are delivered with a motivational presentation style through Zoom over 2 x half day webinars.

To promote your business, you know it’s vital to communicate with customers to grow brand awareness and increase sales. Visual storytelling and video marketing is the latest and most cost effective technique to let you do just that, and with your smartphone you have all the tools you need at your fingertips. Today’s web is a visual medium, and your content should reflect that. People love stories, and they especially love stories lavishly told with beautiful visuals. Visual storytelling helps reinforce your businesses message while making it more exciting and relatable. 

When you combine a strong hook, sparkling writing, and visual storytelling, you get content that’s more likely to inspire action. Perhaps you have a great product or service but you aren’t getting much attention for it. Or you haven’t quite figured out yet what will make your audience want to fit your offering into their lives. Well, what if I told you that there are specific visual storytelling techniques that you can start using today as powerful tools for your brand? 

Content:


Part A – UNDERSTANDING OF THE PROJECT Leave the workshop with a clear understanding of this key knowledge:
• Developing and creating a compelling brand story
• Visual storytelling techniques
• Video/photography/graphics jargon & terminology
• Hardware and software to use & how to use it
• Editing - adding text/titles and colouring
• Video & Photo production - planning/location/setup/filming/lighting
• Working with audio - Voice over and Music
• How to emulate modern video storytelling styles
• Where to purchase cost effective equipment and attachments
• Uploading and promoting your stories on various social media platforms
• Social Media tips, scheduling & analytics
• Content planning

Part B – METHODOLOGY & DELIVERY Visual Storytelling Workshop Modules:
1A - Welcome / Introduction / Visual Storytelling
1B - Visual storytelling jargon explained (video, photography & graphics)
1C - Hardware and software to use and how to use it
2A - Video and photo pre production (planning/location/setup)
2B - Activity breakout #1: Create video story promo ideas around your product/ brand for 3 future occasions
2C - The shoot (filming/lighting/audio)
2D - Demo 1 - Creating a visual story using smartphone apps and computer software
3A - Editing clips and photos, adding text/titles and grading, using graphics.
3B - Demo 2: Emulating modern styles
3C - Activity breakout #2: Edit your first video story
4A - Uploading and promoting on social media with a special focus on Instagram
4C - Additional equipment purchases/12 step smartphone filming 4D - How to develop and tell your brands story


Outcomes:

Today’s web is a visual medium, and your content should reflect that. People love stories, and they especially love stories lavishly told with beautiful visuals. Visual storytelling helps reinforce your businesses message while making it more exciting and relatable.

What is your brand and product range story and how is it represented on-line? Learn how to use Video, Photography, Graphics & Storytelling to create marketing content that stands out from the crowd.

You will create content that is relevant to your business during the workshop programme, using various smartphone apps, cost effective hardware and on-line software, learning by doing.
Various

Please Note: 

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run a similar programme. Thank you for your co-operation.