AI Master Series - Understanding AI

During this interactive keynote, you will:

• Understand what AI really is — in plain English, without the buzzwords.
• Discover practical AI tools that can save you time, reduce admin, boost creativity, and help you work smarter.
• Learn real‑world SME examples of how AI is already transforming marketing, customer service, operations, finance, and team productivity.
• Identify quick wins you can apply immediately in your own business — even if you’re not tech‑savvy.
• Know what’s coming next, and how small businesses can stay ahead without big budgets.

Who Should Attend

This masterclass is perfect for:

• Small business owners
• Self‑employed entrepreneurs
• SME managers
• Local retailers, service providers, and tourism businesses
• Anyone curious about using AI to lighten workload and grow their business

About Mark Kelly

Mark Kelly is the Founder and Executive Director of AI Ireland and host of the AI Ireland podcast. He is recognised nationally and internationally for making AI understandable, accessible, and meaningful for organisations of all sizes. Mark brings a warm, human‑focused approach that helps people learn without feeling overwhelmed.