1/2018 - Branding Your Business

Rochestown Park Hotel
Wednesday 14th November 2018
9.30 am to 5.00 pm
Business Training

Building a brand is about identifying your business, what it stands for, how to garner loyalty for it, and protecting it from infringement. This course is designed for participants to learn everything they need to know - from defining a brand, to learning how to manage PR for their specific product or service. USP, marketing trends, and legal protection of the brand are all covered, keeping in mind the cost-effectiveness of each strategy

This event is no longer available

Understand the importance of good branding & packaging Gain the knowledge required to brand and package products and services effectively.

After completing this brand training Course participants will:

  • Have greater understanding of branding and the branding process.
  • Have analysed and evaluated their current brand position and carried out a ‘Brand Audit’.
  • Have defined their brand Positioning: Who they are? What is their brand Mission? What is their Brand Vision? What rare their Brand Values? What they do best? What makes them Unique? What is the best Brand Position? Why they should matter to their target consumers?
  • Have a clear ‘Brand Positioning’ template completed to enable them to bring their business vision to life.
  • They will have learned the value of good design for their business and feel empowered to be their own brand ambassador, building brand loyalty, maintaining and protecting their brand reputation into the future.
  • They will be given a number of templates which will help them to repeat the branding exercises again at any point in the future themselves

The training is available for new and existing businesses wishing to develop a STRONG BRAND for their business.