Participants will learn what’s involved in designing for the web and the importance of creating a consistent brand and how to promote and market their business online. We will look at the fundamentals of good design for online, developing a site in phases from brochure to interactive ecommerce, website promotion, website planning and content development. Learn the vital decisions involved with developing a web presence. Do you know who your target market is, do you know what type of website will suit and the costs? Do you need a website? Learn the essential elements of a web presence, think of your website as the heartbeat of your web presence and learn what impact connecting, synching and tracking promotional & tracking tools correctly have and contribute to the general user experience, conversions and your understanding of your website.