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By booking this event you agree to share your contact details with the training supplier for the purpose of this workshop.
At the end of this workshop, participants will know the strength and weaknesses of their business website SEO (Search Engine Optimisation) and will have an action plan to follow.
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Search Engine Optimisation (SEO) Masterclass
Boost Rankings and Visibility
Pre-requsites
NB Participants should bring their laptop to this course to be able to participate in the practical elements. It is important that you can navigate and move between Zoom and your web browser at the workshop.
Content overview
- How search engines work - understanding of how Google ranks pages and understanding the different factors that impact your search engine ranking
- The future of SEO 2024/2025
- Local SEO - how to correctly target local (your own town, country or country) customers using your Google Business Profile and SEO
- On-page SEO - navigation and content audit, plus on-page SEO which will include keyword research writing optimise copy, writing meta data, image tagging (alt tag) and internal linking
- Technical SEO - page speed and core web vitals test, plus implementation of more advanced SEO techniques like structured data
- Off-page SEO - review f external links and how they currently impact ranking. The future of external links and SEO
- Complete and on-page SEO checklist that will review at the key factors in optimising your site for Google.
- Tools for tracking and monitoring -including Google Search Console, Ubersuggest, SEMRush and Moz
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