Category:
Business Training
Food Starter is a dynamic online 4 x half-day programme designed to help those with a food idea, or those at an early stage of starting up a food business (typically within the first 24 months).
Food Starter

This ‘Food Starter Programme’ is a short blended programme consisting of four half days online training. It will cover everything from an overview of the Irish food sector to the specifics of starting a food production business.
The objective is to provide the participants with a base knowledge of what is involved in setting up a food business. The content is designed to provide you with information which will allow you to avoid the pit falls normally associated with this journey. (The programme content assumes you have the required business knowledge to run your enterprise e.g. you must already understand the basics of setting up a business, tax compliance rules, creating a business plan etc.)
While certain aspects of the programme are relevant to those setting up cafes/restaurants, the core programme content is designed for those producing food to be sold through third parties i.e. food producers.
For those considering applying for the Food Academy Programme in the future, this programme will provide an excellent opportunity to boost your chances of securing a place.
Workshop Material:
Extensive handouts, best practice sheets and templates will be provided to participants to back up the workshop content.
Workshop Timings: 4 x half days
WS1 – 2nd June 9.30am - 13.00
WS2 – 4th June 9.30am - 13.00
WS3 – 16th June 9.30am -13.00
WS4- 18th June 9.30am - 13.00
Day One & Day Two (June 2nd & 4th):
The first two half days will focus on providing participants with an overview of the dynamics of the food sector in Ireland and getting objectives for your project clear in your mind.
The content will include:
• Feedback on your product idea from the workshop facilitator
• Understanding how to conduct research for your food business and how to complete a food business feasibility study
• Interpreting Irish food market trends and drivers
• Food safety overview
• Selecting the right channel to market for your product
Day Three & Day Four (June 16th & 18th):
These two half day workshops will focus on getting the business critical elements right, including:
• Costing and managing finance
• State agency supports and funding
• Distribution and logistics
• Identifying a unique positioning for the product
• Understanding branding and communicating the key brand messages
• Supports available for your food journey and where to next
(Please note this programme is for Dublin based participants only. If you are outside the Dublin area - Please check your Local Enterprise Office's website for details of their next Food Starter programme for your location).
Note: Must participate and be available on all dates.
Price
€100
The Trainers
This programme is run by James Burke & Associates who have a wealth of industry experience in both the retail and food service sectors.
*To register your interest for future Food Starter programmes please email: Melanie Flierenbaum Melanie@jamesburke.ie
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