Develop a sales toolkit that will bring you through the consumer journey from customer acquisition, to closing the sale and follow-up customer care.
This workshop is designed to be engaging and comprehensive, offering participants a well-rounded understanding of content strategy and production. The interactive session aims to equip attendees with skills in creative ideation, effective storytelling, and media selection across various platforms. T...
This workshop will cover the basics of getting started with sales and marketing automation for business. In order to scale effectively, businesses must understand how to meet the demands of the changing customer context by placing them at the centre of any sales and marketing strategy. By using auto...
As part of this Data & Analytics course, students will understand how to build measurement plans for their business. The course will explain and explore the core types of traffic and how to create and analyse reports based on measurement plan execution. This course will allow students to develop a b...
The purpose of this workshop is to support SMEs to proactively pivot toward more online channels, to reach new customers using a broad range of digital tools to increase search engine optimisation, and to use web analytics for improved decision-making.
