A Beginner’s Guide to Using Instagram to Market Your Business

Would you like to know how you could use Instagram to market your business?

This LIVE online training course will explain what Instagram is and how to use it to market your business. It will explain

• How to ensure your account is setup correctly from a marketing point of view
• What you could / should be posting
•  How to post
•  What are Instagram Stories and how they can be used for marketing
•  How to grow your followers
•  How to effectively drive people to your website – into your sales environment.

Who is this course suitable for?

Beginners – you do not need to have used Instagram before.  These courses are specifically aimed at individuals/small businesses based in Kilkenny City and County who do not have access to a marketing department.

Course Content:

What is Instagram?

• What kind of social network is it?

How to use Instagram

• How to setup your profile correctly & some key settings for business
• How to search and interesting content & people to follow
• How the Newsfeed works How to post Overview of Instagram Stories
• How to post a story

How to use Instagram for marketing – for free

• How to migrate to a business account
• Develop a content plan – what will you post?
• How to Grow your Followers
• How to encourage your Facebook followers to follow you
• How to use competitions to grow your followers
• How to use Hashtags to grow your followers
• How to use your email signature / email list
• How to effectively drive people to your website

How to create a Reel that involves just video clips, music and text

• How to edit clips within your Reel
• How to add text

Please note:

A laptop/pc/Mac/tablet is required to take part in the course and your smartphone with the Instagram app downloaded in advance of the course.  We recommend that you do not use your phone to join this course as you may wish to use/access the Instagram app during the course.

Zoom login details will be sent one or two days before the course commences. If you can not find your login email in your normal inbox, we would strongly advise that you also check your spam/junk mail folder.

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only. If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run a similar programme.

This programme is not for digital marketing trainers/consultants or website designers.

Thank you for your co-operation.