Preparing for Christmas Sales – From Markets to Margins

The Local Enterprise Office Kilkenny in conjunction with the Kilkenny Craft Guild are hosting a workshop for emerging craft producers - Preparing for Christmas Sales – From Markets to MarginsThis tailored programme will consist of a half day workshop. This training workshop provides actionable strategies to maximize retail revenue, optimize inventory, and protect profit margins in the lead up to the Christmas shopping period. The tutor Meabh Ring will provide advice with regarding to choosing the right mix of physical and digital sales channels to promote your products and how to take advantage of the seasonal shoppers looking for unique, impulse gifts.A representative from the Made in Kilkenny group will outline their experiences and the Chairperson of the Kilkenny Craft Guild will outline future plans for the Guild.