FOCUS ON CRAFT - Seasonal Sales Secrets - Maximising Creative Sales in Peak Periods

This session is designed to equip creatives with practical sales strategies and promotional techniques to help them increase revenue during key seasonal opportunities. We’ll explore how to align messaging, marketing, and pricing with seasonal buyer behaviour, and how to prepare both online and in-person selling channels for high performance.

Key Topics Covered:

Understanding Seasonal Buyer Psychology

•              Why people buy during seasonal periods

•              Emotional drivers and urgency techniques

•              Positioning products as perfect gifts or seasonal essentials

Sales Techniques for Markets, Pop-ups and Retail Events

•              Crafting compelling on-the-spot pitches

•              Creating visual merchandising that converts

•              Cross-selling and up-selling strategies

•              Handling objections and building rapport quickly

Online Selling for Seasonal Success

•              Preparing product listings and digital storefronts

•              Planning content calendars for seasonal promotion

•              Creating gift guides, bundles and limited-time offers

•              Using social media and email to drive urgency and traffic

Pricing, Packaging and Promotions

•              Seasonal pricing strategies

•              Promotions that protect value while boosting conversions

•              Packaging for gifting and perceived value

Stock & Operations Planning for Peak Periods

•              Managing stock levels and avoiding overcommitment

•              Tools to streamline orders, fulfilment, and customer experience

Places are extremely limited and booking is essential.