Competitor Analysis

Why is it important :

The purpose of the competitor analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited

What Should be included:

  • Your company's competitors both current and potential.
  • Competitor product summaries.
  • Competitor strengths and weaknesses.
  • The strategies used by each competitor to achieve their objectives.
  • The market outlook.